HomeMy WebLinkAboutAGENDA REPORT 2009 0401 CC REG ITEM 10E CITY OF MOORPARK, l ALti
City Council Meeting
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MOORPARK CITY COUNCILsY _
AGENDA REPORT
TO: Honorable City Council
FROM: Hugh R. Riley, Assistant City Manager
DATE: March 18, 2009 (CC Meeting of 411/09)
SUBJECT: Consider Partnership Agreement with U.S. Bureau of the Census for
the 2010 Census
BACKGROUND
The U.S. Constitution requires a national census once every 10 years. It is a count of
everyone residing in the United States and affects political representation and directs
the allocation of billions of dollars in government funding. The Census Bureau is
seeking partnerships with the local governments, community-based organizations, faith-
based organizations, schools, media, businesses and others to help ensure a complete
and accurate 2010 Census.
DISCUSSION
The City Council is being asked to consider entering into a 2010 Census Partnership
Agreement wherein the City will provide the following in support of the project:
• Appoint a liaison to work with the Census Bureau
• Encourage employees and constituents to complete and mail their questionnaire
• Provide a link to the 2010 Census Web Site from the City's Web Site
• Use and distribute educational materials
• Issue and publicize a public endorsement for the 2010 Census
• Place 2010 Census Articles in the City's Quarterly Newsletter if published
• Highlight key 2010 Census operational events in the newsletter and on Channel
10.
FISCAL IMPACT
There are no direct costs associated with the partnership agreement other than staff
resources to provide the above and the appointed Liaison's time. It is estimated that
every person counted in a local jurisdiction translates to approximately $1,000 in
Federal resources annually to that jurisdiction.
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Honorable City Council
March 18, 2009
Page 2
A copy of the Partnership Agreement as well as additional information about the 2010
Census is attached.
STAFF RECOMMENDATION
Approve the 2010 Census Partnership Agreement and Authorize Mayor to sign.
Attachment: 2010 Census Partnership Agreement and Information
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ITS IN OUR HANDS
2010 Census Partnership Agreement Form
Thank you for becoming an official 2010 Census partner! The U.S.
Census Bureau appreciates your support in ensuring the success of this
monumental effort.
Your support as a 2010 Census partner is important. Here's why:
• Every year, more than $300 billion in federal funds are awarded to states and
communities based on census data. That's more than $3 trillion distributed over a
10-year period.
• Census data guide local decision-makers in important community planning efforts,
including where to build new roads, hospitals and schools.
• Census data affect your voice in Congress. The census determines how many seats each
state will have in the U.S. House of Representatives as well as the redistricting of state
legislatures, county and city councils, and voting districts.
The goal of the Census Bureau's partnership program is to combine the strengths of local
governments, community-based organizations, faith-based organizations, schools, media,
businesses and others, to ensure a complete and accurate 2010 Census. The Census Bureau
will provide promotional materials, regular updates and data assistance to partners to assist
in this effort. Together, through this partnership, we can ensure the 2010 Census message is
delivered to every corner of the nation. Achieving a complete and accurate 2010 Census Is
In our hands.
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There are many ways your organization can get involved and support the 2010 Census:
"Please check activities in which you are interested in participating.
D Use 2010 Census drop-in articles,messages and Use and distribute educational materials.
logos in newsletters,mailings,and other in-house
communications(e-mail. Web site.etc.). D Participate in a speakers bureau for the 2010
Census.
Appoint a liaison to work with[he Census Bureau.
D Provide a translator and/or translate 2010 Census
29 Encourage employees and constituents to materials.
complete and mail their questionnaire.
'A Issue a public endorsement for the 2010 Census
0 Display and/or distribute 2010 Census promotional and send an endorsement to members,chapters
materials, or affiliates.
D Identify job candidates and/or distribute and 5d Place 2010 Census articles in your newspapers/
display recruiting materials. newsletters/magazines. Write census editorials,
D Provide space to test job applicants. and cover census events/programs. Donate space
for census advertisements.
0 Provide space to train new employees.
❑ Air 2010 Census PSAS and B-Roll.and cover
0 Provide space for Be Counted sites and/or census events/programs.
Questionnaire Assistance Centers.
❑ Engage regional and local chapters of your
D Provide volunteers for census promotional events. organization.
D Put the 2010 Census on the agenda at meetings 0 Provide speaking opportunities and exhibit space
and/or allow presentations by Census Bureau staff. at conferences or trade shows.
D Organize and/or serve as a member on a 0 Participate in 2010 Census partnership kick-off
Complete Count Committee. meetings.
D Sponsor community events to promote 60 Highlight key 2010 Census operational events in
participation in the 2010 Census newsletters or other publications.
D Allow the Census Bureau to post your D Volunteer or participate in Census Bureau-
organization's name on the 2010 Census Web site. sponsored events.
f,8 Link to the 2010 Census Web site from your D Other
organization's Web site.
We would like to acknowledge your organization as a partner for the 2010 Census. Please
fill out the information below so we can keep you and your organization updated on what's
happening with the 2010 Census communications campaign, send you updates on relevant
events and activities and provide you with outreach materials.
Name: Janice S. Parvin Name:
Title: Mayor Title:
Organization: City of Moorpark
Organization: U.S. Census Bureau
Phone (805) 517-6281
Phone:
E-mail: E-mail:
Signature: Signature:
Date: April 1, 2009 Date:
Please return this agreement lo:U.S. Census Bureau 9301 Corbin Ave.#1000, Northridge CA 91324
Congratulations and thank you again for being an official 2010 Census partner! Together,
through this partnership, we can ensure a complete and accurate 2010 Census.
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Why should everyone participate in the 2010 Census?
Census data shape the future of your community and define your voice in Congress.
Census information helps determine locations for schools, roads, hospitals, child-care and senior citizen
centers, and more.
A Businesses use census data to locate supermarkets, shopping centers, new housing and other facilities.
A The census determines how many seats each state will have in the U.S. House of Representatives as well as
the boundaries of legislative districts.
How will the 2010 Census differ from previous census efforts?
In the last census, one in six households received a long questionnaire asking for detailed socioeconomic
information. In 2010, every residence will receive a short questionnaire that is simple and fast to complete and return.
More detailed information will be collected annually from a small percentage of the population through the American
Community Survey.
Will the information the Census Bureau collects remain confidential?
Yes. Every Census Bureau worker takes an oath for life to protect the confidentiality of census responses. Violation
would result in a jail term of up to five years and/or fine of up to $250,000. By law, the Census Bureau cannot
share an individual's answers with anyone, including welfare and immigration agencies.
Why are partners so important to the 2010 Census campaign?
More than 140,000 organizations supported Census 2000, including state and local governments, community-and
faith-based organizations, schools, media, businesses and others. The Census Bureau relies on partners to help
explain the importance of completing the 2010 Census message to people in every corner of the United States. This
is particularly important in areas isolated by language or geography. By joining forces with partners, the Census
Bureau has a far greater chance to reach every U.S. resident than by attempting this monumental task alone.
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2010 Census Timeline: Key Dates
F4112008 Recruitment begins for local census jobs for early census operations.
Spring 2009 Census employees go door-to-door to update address list nationwide.
F4112009 Recruitment begins for census takers needed for peak workload in 2010.
February-March 2010 Census questionnaires are mailed or delivered to households.
April 1,2010 Census Day
April-July 2010 Census takers visit households that did not return a questionnaire by mail.
December2010 By law, Census Bureau delivers population counts to President for apportionment.
March 2011 By law, Census Bureau completes delivery of redistricting data to states.
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2010 CENSUS: ITS IN OUR HANDS
What You Need to Know about the 2010 Census
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The Census: A Snapshot
The U.S. Constitution requires a national census once every 10 years.
The census is a count of everyone residing in the United States: in all 50 states, Washington,
D.C., Puerto Rico, U.S. Virgin Islands, Guam, the Commonwealth of the Northern Mariana
Islands, and American Samoa. This includes people of all ages, races, ethnic groups, both
citizens and non-citizens.
The 2010 Census will create hundreds of thousands of temporary jobs across the nation.
It's in Our Hands: Your Participation in the 2010 Census Matters
Every year, more than $300 billion in federal funds is awarded to states and communities
based on census data. That's more than $3 trillion over a 10-year period.
Census data guide local decision-makers in important community planning efforts, including
where to build new roads, hospitals and schools.
Census data affect your voice in Congress by determining how many seats each state will have
in the U.S. House of Representatives.
Completing the 2010 Census Questionnaire: Simple and Safe
• The 2010 Census questionnaire asks only a few simple questions of each person—name,
relationship, gender, age and date of birth, race, and whether the respondent owns or rents his
or her home. This simple, short questionnaire takes just a few minutes to complete and return
by mail.
• The Census Bureau does not release or share information that identifies individual respondents
or their household for 72 years.
www.census.gov/2010census
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ITS IN OUR HANDS
Become a 2010 Census Partner
FAST FACTS ABOUT
THE CENSUS
Sate. The Census Bureau
In 2010, the U.S. Census Bureau will issue a call to action for protects information that
every resident of our nation: "Be Counted." identifies respondents or their households for 72 years.
The 2010 Census is important. It determines the distribution of
$300 billion annually of government funding for critical community Easy. The questionnaire
services. It generates thousands of jobs across the country. And it contains only a few simple
impacts your voice in Congress. questions and takes just a
Your support of the 2010 Census matters. Your partnership sends a few minutes to answer and
strong message to your community about the importance of the census return by mail.
and the benefits of being counted. A complete and accurate count is in
our hands. Everyone counts. The census
is a count of everyone living
Why should you partner with the 2010 Census? in the United States, including
• Bring jobs to your community. The Census Bureau will hire all 50 states, Washington,
hundreds of thousands of people nationwide for temporary census D.C., Puerto Rico, U.S.
jobs. You can recruit applicants in your community and help boost Virgin Islands, Guam, the
your local economy.
Commonwealth of the
• Get the funding your community deserves. Census data are used Northern Mariana Islands,
to allocate billions of dollars in government funding and guide and American Samoa. This
where to build roads, schools, job training centers and more. An includes people of all ages,
incomplete count could mean your community does not receive its
fair share of funding. races, ethnic groups, both
• Ensure your interests are represented. Census data will determine citizens and non-citizens.
how many seats each state will have in Congress and impact
redistricting of state and local districts. Coming soon. Census
questionnaires will be
Take action: mailed in March 2010.
As a partner, you will play an important role in making the 2010 Census
successful by encouraging people in your community to take part in the
count. As a partner, you can:
• Include census information in newsletters, mailings and online.
• Sponsor meetings or other events to encourage participation in the census.
• Help recruit census workers.
• Provide space for testing and training census employees.
• Issue a proclamation or other public endorsement for the 2010 Census.
For more information about becoming a 2010 Census partner, go to www.census.gov/2010census.
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