HomeMy WebLinkAboutAGENDA REPORT 2009 0902 CC REG ITEM 09AITEM 9.A.
CITY OF MOORPARK, CALIFORNIA
City Council Meeting
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MOORPARK CITY COUNCIL BY:
AGENDA REPORT
TO: Honorable City Council
FROM: Barry K. Hogan, Deputy City Manage
DATE: August 5, 2009 (CC Meeting of 9/2/
SUBJECT: Consider Providing Direction to Staff Regarding Signing for the
Moorpark Farmer's Market Located on City Property on High Street
DISCUSSION
The question was raised by the proprietor of The Farmer's Market at Moorpark (TFMM)
whether he could be allowed to have off -site directional signage for his reoccurring
Saturday event. TFMM is on land leased by the Moorpark Redevelopment Agency. What
the proprietor wants to do is to put up temporary directional signage similar to that allowed
for realtor open houses under Section 17.40.100(F)(2) of the Moorpark Sign Ordinance.
This Section allows up to a maximum of 5 open house signs to direct customers to the site
of the home sale. The size of the signs is limited to four square feet and to a maximum of
three feet in height. There is also a duration restriction relative to weekends and caravan
days.
The City has a long history of support for the revitalization of High Street and has spent
over $30 million since 1989 on High Street with the latest expenditure for the High Street
Streetscape design. High Street has always been a special place for Moorpark. The
Council's adoption and recent amendment of the Downtown Specific Plan and the
reduction of parking are evidence of the Council's support of activities and businesses in
the downtown area and specifically High Street. There are many activities presently on
High Street which could benefit from directional signing such as Roamin' Relics, Country
Days, and The Farmer's Market at Moorpark. We have recently received a request for
Temporary Use Permit for a crafts fair on High Street. There may also be additional events
planned for the future to promote the High Street Arts Center, such as film festivals, art
shows, craft festivals and other activities on High Street.
The Farmer's Market is a once a week activity and it is important to get the word out to
residents /customers of Moorpark of this new business and event happening in downtown
on High Street. Unlike other businesses which are open and present on High Street during
the week, the Farmer's Market is only open on Saturdays.
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Honorable City Council
September 2, 2009
Page 2
The Director has extended the Temporary Use Permit for The Farmer's Market to
November 7, 2009. The Zoning Ordinance does not give the Director the authority to allow
signage in excess of that allowed by the Sign Ordinance. On a trial basis, the City Council
could direct staff to waive enforcement of the Sign Ordinance for this event through
November 7, 2009. The conditions of the TUP require the applicant to apply for an
Administrative Permit by no later than September 25, 2009 in order to continue with the
Farmer's Market uninterrupted.
STAFF RECOMMENDATION
Direct staff, on a trial basis through December 31, 2009, to waive enforcement of the Sign
Ordinance to allow the Farmer's Market and other High Street special events to have
directional signing the day of the event and to have such signage removed within two hours
of the end of the event. A maximum of five directional signs would be allowed.
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