HomeMy WebLinkAboutAGENDA REPORT 2009 1021 CC REG ITEM 09C ITEM 9.C.
CITY OF MOORPARK,CALIFORNIA
City Council Meeting
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MOORPARK CITY COUNCIL ACTION: aC��vy
AGENDA REPORT
BY
TO: Honorable City Council
FROM: Yugal K. Lail, City Engineer/Public Works Director
Prepared by: Shaun Kroes, Senior Management Analyst
DATE: October 8, 2009 (CC meeting of 10121/2009)
SUBJECT: Consider Moorpark City Transit Logo and Bus Design
BACKGROUND/DISCUSSION
On July 1, 2009, City Council approved the purchase of three, 32-foot, El Dorado National
Compressed Natural Gas (CNG) buses. Staff is proposing a new design for the proposed
buses. Attachment 1 presents the proposed layout, drafted by Moorpark Business
Services Center. The bus color scheme uses the Pantone Matching System (PMS) colors
previously approved by City Council for the Moorpark City Seal.
• Blue is PMS 299
• Green is PMS 367
The proposed Moorpark City Transit(MCT) design establishes a logo for MCT that can be
used on the buses as well as literature (such as brochures and the City's website). The
new curved design was intended to update the buses and have them appear in a less
formal fashion, compared to straight lines that have been used in the past. The font type
for "Moorpark City Transit" and "City of Moorpark" is Serpentine D, Bold/Italicized. The
"MCT" logo is a customized font design and "Powered By Natural Gas" is Helvetica Black
Oblique. If approved by City Council, the new design layout would be installed on all three
new buses. The City seal is also detailed on the design, including one seal below the
driver-side window, one seal on the back of the bus, and another seal on the CNG tank in
front of the bus.
The City buses are fully funded by the American Recovery and Reinvestment Act(ARRA).
The federal grant strongly encourages that the buses include two logos indicating that they
were ARRA funded. The first logo (Attachment 2) is the"Recovery.Gov" logo, designed to
identify all ARRA projects approved and funded by the United States Department of
Transportation (USDOT). The second logo (Attachment 3) is the "TIGER" logo which is
also specific to USDOT projects. Both logos attempt to provide transparency and
S\Public Works\Everyone\Reports\Staff Reports\2009\October\10-21-2009(CNG Bus Design).doc
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Honorable City Council
October 21, 2009
Page 2
accountability to show the public where their tax dollars are working to promote recovery
and reinvestment in the nation's infrastructure. The City is encouraged to display the logos
inside the bus as well as outside of the bus. Staff proposes placing two bumper stickers on
the rear bumper on the right-hand side of each bus. This is an acceptable location per
federal guidelines. The logos will be placed inside the buses as well, though staff has not
yet selected a specific location.
FISCAL IMPACT
The bus purchase order already includes approximately $2,500.00 per bus for installing
decals on all of the buses (buses will be decaled, as opposed to painting). Funding is
provided by a federal ARRA grant, which does not require any local match.
STAFF RECOMMENDATION
Approve proposed design and logo for Moorpark City Transit.
Attachments:
1. Proposed bus design and Moorpark City Transit logo.
2. Recovey.gov logo
3. TIGER logo.
SAPublic Works\Everyone\Reports\Staff Reports\2009\October\10-21-2009(CNG Bus Design)doc 145
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