HomeMy WebLinkAboutAGENDA REPORT 2008 1015 CC REG ITEM 10ErrEM
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MOORPARK CITY COUNCIL.,
AGENDA REPORT
TO: Honorable City Council
FROM: Yugal K. Lail, City Engineer /Public Works Director
Prepared by: Shaun Kroes, Management Analyst
DATE: October 2, 2008 (CC Meeting of 10/15/08)
SUBJECT: Consider Sponsorship of the Metrolink Holiday Toy Express
SUMMARY
The City Council is being asked to approve a $1,000 sponsorship for Metrolink's 2008
Holiday Toy Express.
BACKGROUND
For the past twelve years, Metrolink's Holiday Toy Express has been performing at their
stations in Southern California. The event includes a decorated train with over 50,000
lights and a live musical show featuring Santa and his friends. In addition to the free
entertainment, Metrolink encourages the audience to donate new toys for the California
Firefighter's "Spark of Love" Toy Drive, which are distributed to underprivileged children
throughout the local area. The Holiday Toy Express runs through Moorpark each year. In
the past, the City has supported the event through advertising and providing Volunteer
Patrol for safety.
DISCUSSION
Last year, the City Council considered sponsoring the Holiday Toy Express by becoming a
"Santa's Buddy" and approved donating $1,000 to Metrolink. The City has budgeted
$1,000 in FY 2008/09 to the Holiday Toy Express. If the City does donate, Metrolink will
provide the City will the following:
• "Thank you" message at selected station
• Circulation of flyers at selected station
• Give away or display presence at selected station
• Logo on posters at community centers, 52 Metrolink train stations, transit stores and
employment centers — circulation of 10,000
S: \Public Works \Everyone \Reports \Staff Reports\2008 \0otoberWetrolink Toy Train 10- 15- 08.doc
Honorable City Council
October 15, 2008
Page 2
FISCAL IMPACT
If approved, Metrolink will submit an invoice to the City, requesting $1,000. The FY 08/09
Budgetwas approved setting aside $1,000 of Transportation Development Act (TDA) funds
in anticipation of this program.
STAFF RECOMMENDATION
Approve $1,000 sponsorship for the Metrolink Holiday Toy Express.
Attachment
1 Metrolink Holiday Toy Express Flyer
SAPublic Works \Everyone \Reports \Staff Reports\2008 \0ctoberNetrolink Toy Train 10- 15- 08.doc Y,1, X j 3 8
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Since 1997 Metrolink's Holiday Toy ExpressT',' has been lighting up the night
across Southern California. This annual event turns your local station into a major
town celebration when the Holiday Toy ExpressTh' arrives with a live musical show
featuring Santa and all his friends.
In addition to the free entertainment, Metrolink encourages the audience to
donate new toys for the California Firefighter's "Spark of Love" Toy Drive, which are
distributed to underprivileged children throughout the local area.
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Metrolink is reaching out to you, our station cities. to help us find sponsors and keep
Santa on track. We need your help in reaching local businesses, chambers of commerce,
and other organizations in your cities that would be good candidates to support our effort.
And don't forget yourselves! Past sponsors include the cities of Burbank, Palmdale, Ventura and many others! Contact
Laurene Lopez, Metrolink Community Relations, at (213) 452 -0288.
Sponsoring the Holiday Toy ExpressTM is a great way to connect with consumers and build community good will. We have
tailored an array of sponsorships specifically with the local businesses in mind, focusing on the benefits of having their
own customers in a captive atmosphere filled with holiday good cheer. Starting at
just $1,000, there is a sponsorship to meet every type of local business need.
Please encourage businesses and organizations that might tit this exciting
opportunity to contact Laurene Lopez, Metrolink Community Relations. at
i (213) 452 -0288.
v_.. Thank you for your kind support of this program.
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2008 Jlohda9 Crog Express CSponsors�ips
READY TO CLIMB ABOARD?
As a sponsor of the Holiday Toy Express, you're in for a treat!
First, you'll connect your company's narne and logo directly with
this popular, regionally respected charity event. You will also get
the services of a Metrolink Project Manager, who is committed
to making your holidays brighter by making your participation as
turn -key as possible.
CS anla s Bader
($5,000)
Two nights
• Opportunity to address the crowds
with your message live at each
station
• `Thank you' message at each
station
• Circulation of business flyers
at stations on both nights
• Give away or display presence
at stations on both nights
• Logo on posters at community
centers. 52 Metrolink train
stations. transit stores and
employment centers — circulation
of 10.000
• 2 rides on the Holiday Train for
groups up to four people each
(1 group per night)
A limited number of
sponsorship packages
for this year's event
are available at three
different sponsorship
levels; Santa's Backer
$5,000, Santa's Booster $2,500, and Santa's Buddy $1.000.
Take a look at each level's benefits package on the following
few pages. Then join us as a sponsor to find out "what fun it is
to ride" the Holiday Toy Express.
Cana s Booster
($2,500)
One night
• "Thank you' message at each
station
• Circulation of business flyers
at selected stations (up to 3)
• Give away or display presence
at selected stations (up to 3)
• Logo on posters at community
centers. 52 Metrolink train
stations, transit stores and
employment centers circulation
of 10.000
• 1 ride on the Holiday Train for to
four people
CS anla s Budd
($1,000)
One station
• "Thank you message
at selected station
• Circulation of business flyers
at selected station
• Give away or display presence
at selected station
• Logo on posters at community
centers. 52 Metrolink train
stations, transit stores and
employment centers circulation
of 10.000
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