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CITY OF MOORPARK ----- -.-
AGENDA REPORT
BY: _ .. _ ... ��.:..._,._....... _ ._ _ ..
TO: Honorable Mayor and City Council
FROM: Hugh R. Riley, Assistant City Manager'
DATE: July 26, 2001 (Meeting of 8/1/01)
SUBJECT: Approve a Policy Regarding the Placement of
Vertical Street Banners In the Public Rights -of-
way.
BACKGROUND:
The Moorpark Chamber of Commerce has requested the City
allow the placement of vertical display banners attached to
Street Light Poles owned by the Southern California Edison
Company. The banners would be paid for by sponsors
solicited by the Chamber of Commerce and placed along High
Street, Spring Road, Princeton Avenue, Gabbert Road, Miller
Parkway, Collins Drive, Campus Park Drive and Tierra Rejada
Road. The Banners will celebrate the Annual Country Days
Event and will be displayed between September 1, 2001 to
October 15, 2001.
Southern California Edison (SCE) policy dictates that a
license agreement for such placements be entered into with
the City. On April 5, 2000 the City Council approved a
license agreement with Southern California Edison for this
purpose subject to final language approval by the City
Manager and the City Attorney.
The proposed policy is designed to provide general
guidelines for the sponsorship and the placement of
vertical street banners in the street rights -of -way of the
City of Moorpark.
C. 0 0 Z' l L''.
City Council Agenda Report
Vertical Street Banners
July 26, 2001
Page 2
STAFF RECOMMENDATION:
It is recommended that the City Council approve the
proposed Policy for Banners in The Public Rights -of -way.
Attachment: Policy for Street Banners
Banner Sponsorship Solicitation
"0 � :�
PROPOSED POLICY FOR BANNERS IN THE PUBLIC
RIGHT -OF -WAY
This policy shall govern the placement of vertical banners
on light poles owned by Southern California Edison during
City- sponsored or City Co- sponsored community events such
as Country Days, Independence Day Celebrations or similar
events with a maximum of two events per year with no
overlap permitted. Requests to place banners will be
considered only for 60 -day time periods prior to and
during said City Sponsored or Co- sponsored events. Requests
will be considered only from Moorpark based, non - profit
groups recognized as religious, educational, civic or
cultural. Such requests will be considered pursuant to the
following criteria and subject to the City's License
Agreement with Southern California Edison.
1. $1 million insurance coverage must be provided by the
applicant organization, with such insurance subject to
approval by the City Risk Manager.
2. Applicant organizations are required to execute a
defense, indemnity and hold harmless agreement with the
City on a form prescribed by the City.
3. Applicant organizations are responsible for all labor
(including installation, maintenance, and removal) of the
banners and attaching hardware, as well as any claims
arising out of their use.
4. Applicant organization must obtain an encroachment
permit and sign permit from the City.
5. All requests must be received 60 days in advance of
the proposed date for placement of banners.
6. Banners may be in place no longer than 60 days. Only
one organization shall have banners in place for any such
period.
7. Banners may contain only the following:
a. Logo or identification of the event to be
promoted.
b. One sponsorship on each side of the banner
C. If an individual or family is the sponsor only
the family name may appear on the banner.
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d. Sponsorship of a banner is restricted by the
following:
• Banners may be sponsored only by City of
Moorpark businesses /organizations and
residents.
• Banners are not to display product symbols,
product names, phone numbers or addresses.
• Banners are not to include name -brand
advertising.
• Banners are not to include any political
statements or sponsorship (i.e., no elected
officials or officials appointed to an elected
office, official candidates, candidate /ballot
measure committees, etc.).
8. Requests for the placement of such banners must be
accompanied by a sample or rendering of the proposed banner
and indicate the size and shape. A sample of the material
and colors of the proposed banners must be submitted at the
time of application.
9. All requests will be administered by the City Manager
or his designee whose decision will be final.
Adopt a Pole Banner Campaign
Order Your
Banner Today!
Celebrate your support of
Moorpark by adopting a pole
today! Banners will be hung
on light poles around the city
promoting Country Days
2001 ... which one will be
yours?
You can choose the street
and location from the list
below. The banner will
appear from September 1st
until October 31st. If you
want to have a banner
installed on a light pole in
your parking lot you must
provide a release from the
landlord.
Possible street locations:
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01f 1vere
Spring Road tae
Princeton
Gabbert
High Street
Miller Parkway "Not actual Country Days 2001 Banner
Collins
Campus Park Drive���;
Tierra Rejada Road
Reservations now being accepted
r— — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — 1
I Order Form (checks or credit card accepted) I
I Name (as you wish it to appear on Banner) I
I Contact Person Telephone I
I Address City Zip I
I Fax Email
I CC # Exp. MC/ Visa I
Signature
Total Amount Due $ 255 (includes tax) Schedule
Specific Location Desired Orders will not be processed without I
L--------------- — — payment in full. No cancellation, no refunds. J
Return Payments To: Moorpark Chamber of Commerce 225 W. Los Angeles Avenue,
Moorpark, California 93021 805 -529 -0322 - Email:staff@moorparkchamber.com Pole Number