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HomeMy WebLinkAboutAGENDA REPORT 1997 0716 CC REG ITEM 09KCTPY OF MC city AGENDA REPORT City of Moorpark To: The Honorable City Council From: Nelson Miller, Director of Community Developme Prepared by Craig Malin, Assistant Planner Date: June 30, 1997 (CC meeting July 16, 1997) L�Ff` " Subject: Consider Commercial Planned Development Permit 96 -2 Minor Modification No. 1 for approval of a sign program for Blockbuster Video and Starbucks Coffee (San Pedro Signs), located at the northeast corner Los Angeles Avenue and Spring Road This permit is a request for approval of a Sign Program for the commercial building at 555 New Los Angeles Avenue which is currently under construction. Elements of this proposal substantially exceed the Sign Requirements Section of the Zoning Code and therefore denial is recommended. Commercial Planned Development Permit No. 96 -2 was approved by the City Council on December 18,1996 for the construction of a 7,258 sq.ft. commercial center. Condition No. 48 of Resolution No 96 -1258 (which approved construction of the center) required the filing of a comprehensive sign program for the center prior to the commencement of construction. Site CPD (Commercial Planned Development) LerWrzTWIY C -2 (General Commercial) Commercial Building Under Construction CA0FFICEICLAIG\PD96 -2.REV MY CPD 96 -2 Minor Mod. No. 1 San Pedro Signs Page 2 North RPD 15u VH (Very High Condominiums (Residential Residential Planned Development 15 units per acre South CPD C -2 Commercial Center East RPD 15u VH Apartments West CPD C -2 Mc Donalds On January 26, 1993 Sign Permit No. 293 was approved for the Mc Donalds restaurant signs. The approved signs consist of one 5' high by 916" wide monument sign (24 sq.ft. Sign area), and three building signs, each 18" high by 1312" in length (19.74 sq.ft. each) in length. The total area of all of the signs is 83.22 sq.ft. in area. At the time of approval of the project, these signs met the sign requirements. The current proposal in this application is for three wall signs for Blockbuster (272 sq.ft. total), and one wall sign and two logos for Starbucks (67.25 sq.ft total). The current proposal also includes an addition tot he existing McDonald's monument sign, or as an alternate, an additional monument sign to be added on Los Angeles Avenue. These proposals are illustrated in Exhibit 2 (attached). Section 17.40.050 C of the sign chapter of the Zoning Code states that sign programs shall supersede the Zoning Ordinance, and shall be approved by the Director of Community Development. Because elements of the proposed sign program exceed the code limits and Section 17.40.060 of the zoning code prohibits the Director of Community Development from approving any sign or sign program which exceeds requirements in the zoning code, the applicant was informed that action on this sign program would be deferred to the City Council. On January 15, 1997, while reviewing the proposed Mountain Meadows Plaza sign program the City Council indicated that even C:\OFFICE\CLAIG\PD96-2.REV CPD 96 -2 Minor Mod. No. 1 San Pedro Signs Page 3 though sign programs supercede the sign code, this does not indicate that the sign code requirements may be exceeded. Additional latitude and limits in the colors, materials and lettering styles are permitted. On May 22, 1997, San Pedro Signs filed Minor Modification No. to Commercial Planned Development Permit No. 96 -2 for approval of the sign program, addition of blue awnings and neon trim on the building elevations. The awnings and neon light trim were not included on the elevations approved in the CPD permit. Some of the major issues where the proposed sign program exceeds the sign code requirements are described below and are primarily where the sign program allows greater area than would be allowed by the sign code. The proposed sign program has been reviewed by staff and a number of changes have been incorporated to clarify several areas especially relating to logos and exceptions for major and special tenants. This sign program exceeds the allowed sign area contained in the sign code in the following areas: Monument Signs Section 17 40 040 B page 362: One sign is proposed. The code limits the center to one sign, this sign can be a maximum of 30 square feet total (per side) , with height of four feet. At present there is one existing 24 sq.ft. monument sign for the Mc Donalds restaurant. This sign is 5' high. Applicant is proposing to add one panel (of identical size, color and design as Mc Donalds) with Blockbuster and Starbucks graphics. This would increase the height of the monument sign to 1019 ". The width of the sign would not be changed. The design of the sign supports would not be changed. The proposed combined Blockbuster and Mc Donalds sign exceeds the height and area limit (although the area of the lettering for each panel is less than 30 sq.ft.) permitted for monument signs. Pylon Signs Section 17 40 040 C page 362: Because the proposed sign exceeds the four foot monument height limit, it could be considered a pylon sign. Pylon signs are permitted in centers containing 50,000 sq.ft. of floor area. Construction of this sign requires City Council approval. All pylon signs CA0FFICEICLAIG\PD96 -2. REV CPD 96 -2 Minor Mod. No. 1 San Pedro Signs Page 4 must be surrounded by a four foot wide landscaped planter in each direction and may encroach into % of the required setback area (30'). The sign setback and landscaped planter are not indicated on the plans (Section 17.40.040 C7) . The Council could allow this sign due to its location on Los Angeles Avenue, which already has four pylon signs. Minor Tenant (less than 10.000 sa,ft.) Wall Sicrns, Section 17:40.040 D page 363: The code limits wall signs for minor tenants to a maximum sign area of 20 sq.ft. and a length of 75% of the storefront area. Starbucks Coffee proposes a 38 sq.ft. sign and a 9.62 sq.ft. Logo on the west side of the building and a 19.63 sq.ft. Logo facing New Los Angeles Ave. For a total of 67.25 sq.ft. Blockbuster proposes three signs totaling 272 sq.ft. of sign area. Even if Blockbuster were to be considered a major tenant (over 10,000 sq.ft.) under the provisions of the code, a limit of 80 sq.ft. of sign area would apply. Maximum Letter Size: Minor tenants are limited to 18" high letters (Section 17.40.040 D7) . Starbucks Coffee and Blockbuster propose 24" letters. Blockbuster proposes three signs, only two signs are allowed on any building. The second sign may be no larger than 5011 of the size of the main sign. D(17.40.040 D5). The signs on the South and East elevations are 72 sq.ft each, exceeding 50% of the size of the sign on the west elevation (128 sq.ft.). In addition, the maximum sign area allowed as described above is exceeded. Starbucks has a logo of 9.62 sq.ft. The zoning code counts the logo area towards the total sign area permitted. other centers have been limited to a logo size with a maximum of four square feet. An issue which has repeatedly come up with other centers is whether more than one line of sign copy is allowed. It is recommended that a specific requirement be added limiting sign copy to one line. Awnings /Neon trim: The approved building elevations do not include the illuminated awnings or the neon trim. The awning design and color complements the design of the building. Staff C AOFFIMCLAIGTD96 -2. REV CPD 96 -2 Minor Mod. No. 1 San Pedro Signs Page 5 recommends approval of the awnings. No provision in the code permits neon illuminated trim on the exterior of the buildings. Sign Program Completeness: No provision is made in the application for the possibility of future tenants; what lettering styles and colors would be allowed, what signage is prohibited, general signage and construction standards. A comprehensive sign program must be submitted. The applicant has indicated that rather than prepare a comprehensive sign program for a center with only two tenants, they would prefer to have each tenant receive City Council approval for their signage should a vacancy occur. As indicated in the report, the proposed signage is not similar to the master sign program for other shopping centers in the City. This application is for far greater sign area than allowed in any other sign program or the zoning code. Allowing much larger signs than for businesses not located in shopping centers, which are generally limited to signs not exceeding twenty square feet for businesses less than 10,000 square feet in size and to 80 square feet for businesses greater than 10,000 square feet in size. In conclusion, the code would allow a 20 sq.ft. wall sign per building face, with a maximum of two signs, for a total of forty square feet, for each building tenant. The proposal is for three wall signs with a total area of 67.25 square feet for Starbucks and three signs with a total area of 272 square feet for Blockbuster. The code limits monument signs to a total of 30 square feet. The proposed combination of Blockbuster and Starbucks with the existing Mc Donalds sign would increase the size over 30 square feet., thereby falling into the pylon sign category. Pylon signs are allowed by the Code only for shopping centers containing more than 50,000 square feet of retail space. Because the project site is a separate parcel and permit, a 30 square feet. monument sign for CPD 96 -2 could be permitted. Therefore, the monument sign in the alternate proposal could be allowed, however, it would be limited C AOFFIMCLAIGTD96 -2. REV ovoi i-s CPD 96 -2 Minor Mod. No. 1 San Pedro Signs Page 6 to a maximum height of four feet. This proposal has been reviewed by the Director of Community Development and since it exceeds the Sign Code is being deferred for action to the City Council with the recommendation indicated. 10 W36 46010 OrETRWO W . of This project is Categorically Exempt from CEQA requirements as a Class 1 exemption, for the operation or alteration of private structures. Adopt a Resolution denying Minor Modification No. 1 to Commercial Planned Development Permit 96 -2, for a master sign program which allows signs to exceed the requirements of the sign chapter of the Zoning Code. Exhibits: 1) Resolution No. 97- , 2) Proposed signage 3) Sign code 4) Zoning Map 5) General Plan Map Pd96 -2 #1 wo%00 1'x1' Aluminum Square Tube Awning Frame, Natural Finish. Note: Wire Brush All Welds To Upligh ing. —� Remove Weld Smoke. -- "- - -- -�\ �. ^ IT Radius. 800 M.A. Lamps On Double Lamp Fixtures. U.L. Rated. Suitable For Damp Location i Awning: Flexible BB 2930 blue awning material Flexible Awning Material. Vertical Face Bracket Inset 6' Except At Ends. Frame to be 1 'xl " aluminum square tube natural finish. —� Weld spots to be wire brushed to remove weld smoke. +-. Open Bottom. J v 48'x' Straight Sections Illumination to be fluorescent lamps 800 M.A. U.L a pp roved 6 Units End Caps. suitable for damp location, 26' -0" Adjacent Tenant I 88' -6" BB Lease 16'-0" 191-0" Maximum 16'-6' Awning i I r Ni r- to mm whMr morn fub1hg. i—,, M. / West Elevation (Facing 'Spring Street') 1Sote. Scale :3116 " =1 " -0" In the event "Blockbuster' and 'Starbucks" move out, future tenants will have to go through sign modification approved by both the City and landlord. —� — ^1 16'-6' Awning 18 mm White Neon Tubing Around Building. -I- - -- / 6" - Building Neon Total 277 Lineal Feef Awning: BB 2930 blue flexible awning material with back and upllighting. 175' Total 8' -0 .T 18 mm white noon tubing., l� -�� 24' I 18.51 zs� i 5' -0' SRN PEDRO EICCTRIC SIGN COMPANY Aven 701 kme Avenue U Wilmington, CelHomfa 90744 FAX 310/549-4661 311549- FAX 350/549 -2482 • REVISIONS 'q° """'E Blockbuster 555 New Los Angeles Avenue NO. 0'WE eV 6.4-96 JJ A00 "ESa NEC New Los Angeles & Spring Moorpark, Callibmis , 128-97 1 JJ eR—+sr JJ 5 ! As No SHEET NO 1 of 5 ' 2-3'97 JJ .$MAN M.Frank -- OATE 5 -17 -96 � a A 9&5.3620AR6 " 2-4-97 JJ e ,5.1.3'97 JJ CUSTOMER •V►"OV AI WTE Deep Channel Letters and Border. 2465 Yellow Plex Faces 7 with 1' Wide Black Trim Cap Edges. Channel Letters: 2465 Yellow Plex with 314' Wide Black Trim Cep Edges and Painted Blue Returns. Illumination: White Neon. Blue Metal Background. \-I— --,Weft/ Channel with White Torn Ticket/ Wall Signs 65W Noon Tubing Illumination. 6' 0' 12'-0 N- ORS 1'x1' Aluminurn Square Tube Awning Frame, Natural Finish. Note: Wire Brush All Welds To Remove Weld Smoke. — •--\ 800 M.A. Lamps On Double Lamp Fixtures. U.L. Rated. Suitable For Damp Location. —� 65'-6' BB Lease 23-6' Awning With Uplighting. / 7 -18 mm white neon tubing. —, 76' Total � South Elevation (Facing 'Los Angeles Streell Scale:3 116' =1' -0 kd{th Elevation (Typical) 76' Total 18 mm white neon tubing. R6 5-30-97 Uplighting. Awning: BB 2930 blue flexible awning material with back and uplighting. 26.6' 0 12' Radius. Flexible Awning Material. Face Bracket Inset 6" Except At Ends. 15' -0' Diameter Logo. I ` ` Note: In the event "Blockbuster' and 'Starbucks' move out, future tenants will have to go through sign modification approved by both the City and landlord. PEDAO E IECTA IC "�PIESCQ SIGN COMPANY 701 Lakme Avenue Wlimington. Caidomie 90744 310/549-4661 FAX 3101$49.2482 REVISIONS JOB NAME Blockbuster 555 New Los Angeles Avenue NO DATE sr 6-4 -96 JJ ADDRESS NEC New Los Angeles & Spring Moorpark, California 2 1-28-97 JJ oRAwN By JJ 5CA`E AS Noted s "EET No 2 Of 5 ' 2-3-97 JJ 8ALES"A" M.FAsnk DATE �. _96 DRMVINO VII JV /NU�MBECR /� DATE 96- 5-3620BR6 4 2-4:97 JJ 6 5-1 ^97 JJ CUSTOMER APPROvAL J 'rf�l 6 b� _ 18' East Elevation Scale.-3116"= V-0" ONote: In the event 'Blockbuster' and 26' Neon. 1e mm wnft awn nmMy. 88'-6" BB Lease R6 5-30-97 W C ©SRN PEORO ELECTRIC SPESCO SIGN COMPANY 701 W# gton Avenue 31G549 -46 CBlnomle e0744 310/549 -4861 FAX 370/54 &2482 Starbwcks rrlDve out, future tenants will have to go through REVISIONS sign modification approved by JOB NAME Blockbuster 555 New Los Angeles Avenue both the City and landlord. WE By 26' Neon. 1e mm wnft awn nmMy. 88'-6" BB Lease R6 5-30-97 W C ©SRN PEORO ELECTRIC SPESCO SIGN COMPANY 701 W# gton Avenue 31G549 -46 CBlnomle e0744 310/549 -4861 FAX 370/54 &2482 REVISIONS JOB NAME Blockbuster 555 New Los Angeles Avenue No WE By 6.4-96 JJ AOORESS NEC New Los Angeles & Spring Moorpark, Callfom/a p 128-97 JJ DAWN ey JJ SGLE 1�._1, -0w SHEET No 3 of5 3 JJ BALEBMAN M.Frank No DATE 5 -29-96 DRMYE. /H�U�MBER q�I�/� DATE 9"-3620 R6 4 2.4-97 2x0�-9 JJ 6 /�7 5.13 -97 JJ CUSTOMER ARRROVAL Sign -A' Existing 'MacDonald's' Momunent Sign. Y Imallow—, T� Steel pole and concrete it footing subject to engineering. 1 I I t-�IVote: In the event 'Blockbuster' and Existing Sign Cabinet. 'Starbucks' move out, future 'McDonald's' faces to remain as Is. th To M De tch Existing sign cabinet to be raised. Existing New Sign Cabinet. 'Blockbuster'to be BB 2930 blue JJ background with BB 2465 yellow 2 letters, lines, and border. Letters will have black outline. Existing sign cabinet DROM sT JJ SCALE 1._1, 0■ SHEET Na 4 oAve" Proposed Sign Cabinet Addition. to ba raised.. JJ Internally ipuminated double face 2-4-97 JJ sign cabinet painted to match . wTE 5 -17 -96 existing sign. Y Imallow—, T� Steel pole and concrete it footing subject to engineering. 1 I I t-�IVote: In the event 'Blockbuster' and 'Starbucks' move out, future -- tenants will have to go through sign modification approved by Na both the City and landlord. 1 STARBUCKS 1 Sign 'B' Existing 'MacDonald's' Monument Sign. Blockbuster' and 'Starbucks' to be second surface vinyl copy and background.' Trims to be aluminum with scored lines to simulate files. Aluminum trims to be painted to match existng. New Pole Covers. Aluminum pole covers with texcote finish painted to match existing pole cover. 'Starbucks'to be green letters on white background. r 14• 6. 3 7.5. �— P -posed —New Sign Cabinet —� Addition. __V, _e$et 16. 2' 6' -0• 2" 16.. 7 WASIOMS -- Existing Sign Na WE Cabinet. JJ ADIW E NEC New Los Angeles & Spring Moorpark, Callforn/a 2 1,2&97 Existing sign cabinet DROM sT JJ SCALE 1._1, 0■ SHEET Na 4 oAve" - to ba raised.. — i177=4' STARBUCKS j 5• Sign -A' Sign 'B' (Facing 'Los Angeles Strsetq (Facing 'Spring Street Internally Illuminated Double Faced Monument Sign. Scale: 1l2' =r-0' R6 -9,7"7 4' -2" 2' -0' SAN PEDRO S ELECTRIC �Q SIGN COMPANY 701 Lilum Ave M, caft" a 907" 31WU9 -4W1 FAX 31051 92482 WASIOMS JOB HAW . BIOCi(tiLlater 555 New Los Angeles Avenue Na WE 6.4-98 JJ ADIW E NEC New Los Angeles & Spring Moorpark, Callforn/a 2 1,2&97 JJ DROM sT JJ SCALE 1._1, 0■ SHEET Na 4 oAve" - 2-3-97 JJ . 2-4-97 JJ B�LE6YM7 M.Frank . wTE 5 -17 -96 NU-11 96-&3620DR6 6 5-13A7 JJ• CUSTOUEN AP OVAL ONE Sign 'B " -- --, w II II �I II -- - - - - -- –I -- — — — — -- --� -- --t -- — —4 r----------------------------------- - - --�I extalwb uwe,� � L_ 7 Proposed Addition To `� X010 urn Existing "MacDonald's' _ I _ Cf 1 1 1. 1 I I I W I Setback. ¢ H N C7 Z a II I II II I I � Awning - I �I � 8x16 Ticket U U �— r- -1 I- S Id Awning 9' -0" Setback, p,e' �J / LOS ANGELES. AVE. L Sign -A' Proposed Addition To Existing - MacDonald's' Monument Sign. R6 5.30 -97 6x12 Ticket ' Awning 6x12 Ticket Awning: BB 2930 blue flexible awning material with back and uplighting. Site Plan z THIS SITE PLAN MAYBE SWECT TO CHANGE Z ■ ■ 0000 „. © SAN PEDRO ELECTRIC SPESCO � SIGN COMPRNY 701 Lakma A~U6 WWnkgton. CMIIomk 00744 310/549.4881 FAX 31 W549 -2482 RMMON8 .toe NAME Blockbuster 555 New Los Angeles Avenue NO om BY 6.4-96 JJ "OM - NEC New Los Angeles & Spring Moorpark, California 128-97 JJ DRwi °'' JJ SCALE As Noted SNEET NO 5 of5 ' 2-33-97 JJ a4""" M.Frank °ATE 'r17 -96 N Nq 9&"620ER6 + 2 JJ S ��A ^7 � CUSTOM ER A""OVAL WE Alternate Plan. Sign -A Existing 'MacDonald's' Momunent Sign. To Remain As la. Proposed Internally Illuminated Double Faced Monument Sign. to: In the event 'Blockbuster" and "Starbucks' move out, future tenants will have to go through sign modification approved by both the City and landlord. Sign 'B' Existing "MacDonald's' Monument Sign. To Remain As Is. New Sign Cabinet. Blockbuster' to be BB 2930 blue background with BB 2465 yellow letters, lines, and border. Letters will have black outline. 'Starbucks' to be green letters on white background. Aluminum pole covers with texcote finish painted to match existing -3 pole cover. 14' 8 "I — i 4-- 1 7.5' _ + monument sign with high Impact 6-4 -96 I l vinyl copy and graphics. 7 e JJ oPWWYN BY JJ ALE 1 N =1' -0" SHEET NO 4 of5 l ►� � JJ 3 2-"7 JJ I DATE 5 -17 -96 ND MS R 96-&3620D R6 5 5 -i3-97 JJ CV510MEN APM10VAl DATE 1 b 1 , a - L 1 1 e n F - - -i i �a e 4 _.______ -__ 1' 12' -0' Setback 1 1 - - - -- — -- ------- *w- - - - - -- — -- - NeY f%= to: In the event 'Blockbuster" and "Starbucks' move out, future tenants will have to go through sign modification approved by both the City and landlord. Sign 'B' Existing "MacDonald's' Monument Sign. To Remain As Is. New Sign Cabinet. Blockbuster' to be BB 2930 blue background with BB 2465 yellow letters, lines, and border. Letters will have black outline. 'Starbucks' to be green letters on white background. Aluminum pole covers with texcote finish painted to match existing -3 pole cover. 14' 8 "I — i 4-- Internallly Illuminated double faced 7.5' _ + monument sign with high Impact 6-4 -96 resistant plastic faces, second surface ADORE' NEC New Los Angeles & Spring Moorpark, Callfomla vinyl copy and graphics. 1-2 8-97 - 91-0-- - - - - -- 15' 6' -0' Cabinet 15' I Trims to be aluminum with scored lines to simulate toes. Aluminum trims to be painted to match existing. Internally Illuminated Double Faced Monument Sign. Scale: 112' =1'-0' R6 5-30-97 STARBUCKS 2,_9, 4 4' -2" 1' -5' -A— . 2'V ©SRN PEDRO ELECTRIC SPA SIGN COMPRNY 701 LakmeAvenue Mrnh Ion, Celilomla 90744 3101549 -4681 FAX 3101548.2482 REVISIONS JOB NAME - Blockbuster 555 New Los Angeles Avenue NO.. � UY 1 6-4 -96 JJ ADORE' NEC New Los Angeles & Spring Moorpark, Callfomla 2 1-2 8-97 JJ oPWWYN BY JJ ALE 1 N =1' -0" SHEET NO 4 of5 3 2�' -97 JJ A 2-"7 JJ y� N M.Frank DATE 5 -17 -96 ND MS R 96-&3620D R6 5 5 -i3-97 JJ CV510MEN APM10VAl DATE Existing Monument Sign To Remain As Is. 0 � 0! Un 9 -0A Setback. LOS ANGELES. AVE. Existing Monument Sign To Remain As is. Awning I 712'0" Setback. 6x12 Ticket Proposed internally Illuminated Double Faced Monument Sign. R6 5 -30 -97 x Awning Alternate Plan. 6x12 Ticket Awning: B8 2930 blue flexible awning material with back and uplighting. Site Plan THIS SITE PLAN MAYBE SWECT TO CHANGE 2 REVISIONS JOB NAME Blockbuster 555 New Los Angeles Avenue NO DATE By SAN PEDRO 1------ - - - - -- - - - -- ------------------ - - - - -T JJ - -4 I ELECTRIC "SP'SCO �-- Y gxlyrylb U1PC \ JJ L__7 \ . ` {FAOrae�v [tJ�9 701 Lae Avenue Wilmington. Calilomla 90744 2-3-97 JJ SALESMAN M.Frank n DATE 5 -17 -96 J JO DRAWING NUMBER 4 I I I JJ 310/549 -4661 :7v W 5'-6" 5 -19.97 11 i i Pnrr�sN FAX 3101549.2462 96-5 -3620ER6 Setback. i i I 8 14n) i CnIP) Z Awning a 2 I W i 8x16 Ticket ' H 9 -0A Setback. LOS ANGELES. AVE. Existing Monument Sign To Remain As is. Awning I 712'0" Setback. 6x12 Ticket Proposed internally Illuminated Double Faced Monument Sign. R6 5 -30 -97 x Awning Alternate Plan. 6x12 Ticket Awning: B8 2930 blue flexible awning material with back and uplighting. Site Plan THIS SITE PLAN MAYBE SWECT TO CHANGE 2 REVISIONS JOB NAME Blockbuster 555 New Los Angeles Avenue NO DATE By SAN PEDRO 1 6-4 -96 JJ ADDRESS NEC New Los Angeles & Spring Moorpark, Callfornla ELECTRIC "SP'SCO SIGN COMPANY Y 1 -28 -97 JJ DRAWN By JJ SGLE As N 5 of 5 oted SNEETNO 701 Lae Avenue Wilmington. Calilomla 90744 2-3-97 JJ SALESMAN M.Frank DATE 5 -17 -96 J JO DRAWING NUMBER 4 2.4 -97 JJ 310/549 -4661 5 5 -19.97 JJ CUSTOMER —.—L DATE FAX 3101549.2462 96-5 -3620ER6 17.40.040 17.40.040 CommerciaVmdustrial signage. A. Generally. 1. This chapter controls all signage in commercial and industrial zones. No signs are allowed in the public right -of -way, except as allowed within the downtown sign guidelines, see Section 17.40.250. 2. All signs in commercial and industrial zones, with the exception of window signs, require a sign permit Permit requirements are set forth in Section 17.40.060. B. Monument Signs. Size and Heignt'l-he area of a monument sign may not exceed thirty (30) square feet, with a maximum height of four (4) feet. In cases where the monument sign is to be double - sided, the sign area for the double -sided sign shall be calculated as a single -sided sign. 2. Number of Signs. a. Out Tenant Parcels and Individual Businesses. One (1) monument sign per site may be allowed. For single out - tenant parcels, one (1) monument sign per parcel may be allowed. b. Centers. One (1) monument sign per street frontage may be allowed c. Individual Businesses. Monument signs for business- es not located within a center may be. allowed. The area of a monument sign may not exceed thirty (30) square feet, with a maximum height of four (4) feet In cases where the monument sign is to be double - sided, the sign area for the double -sided sign shall be calculated as a single - sided sign. d. Signage for a Center. For commercial centers with four (4) or more businesses individual monument signs are not allowed. A center and tenant monument sign may be erected provided that agreed -upon tenants are advertised on the center monument sign. The area of a monument sign may not exceed thirty (30) square feet, with a maxi- mum height of four (4) feet In cases where the monument sign is to be double - sided, only one side shall be used to calculate the total sign area 3. Location. Monument signs may encroach into one- half ft of the required setback area However, the mini- mum sign setback area is four (4) feet or as outlined within the zoning matrix in Chapter 17.20, whichever is greater. 4. Illumination. a. Signs may be illuminated, consistent with illumina- tion policies as outlined within Section 17.40.050E. b. Internally illuminated monument signs within industrial zones are prohibited, see Section 17.40.050E. 5. Letter Size. For commercially zoned parcels, the minimum letter height may be fourteen (14) inches and the maximum letter height may not exceed eighteen (18) inches in height For industrially zoned parcels, the maxi- mum letter size may be twenty -four (24) inches. 362 6. Landscaping. All monument signs must be surround- ed by a minimum four (4) foot wide landscaped planter area; four (4) feet must be measured in all directions. 7. Mounting. The monument sign must have a solid base rather than pole supports. 8. Design. The design of the monument sign shall exhibit an architectural design which is compatible to the design of the building in which the business that the sign identifies is located. C. Pylon Signs. 1. Size and Height Pylon signs may not exceed twenty - four (24) feet in height and twelve (12) feet in width. 2. Number of Signs. Shopping centers containing mote than fifty thousand (50,000) square feet of retail space may have one (1) pylon sign per frontage. 3. Location. a. Pylon signs may be permitted for commercial centers located along Los Angeles Avenue. Pylon signs may encroach into one -half ft of the required setback area. However, the minimum sign setback area is four (4) feet or as outlined within the zoning matrix in Chapter 17.20, whichever is greater. Pylon signs along the same side of Los Angeles Avenue may not be located within five hundred (500) feet of each other. b. Pylon signs are not allowed within industrially zoned parcels. 4. Design. The design of a pylon sign shall be approved by the decision - making body for the planned development permit if it finds that the design exhibits an architectural design which is compatible to the design of the building in which the business that the sign identifies is located. 5. Illumination. Pylon signs shall be illuminated consis- tent with the illumination policies outlined within Section 17.40.050E. 6. Letter Size. a. For minor tenants the minimum letter height may be fourteen (14) inches and the maximum letter height may not exceed eighteen (18) inches. For major tenants the maximum letter height may be forty-eight (48) inches. b. For center pylon signs, the center name may be as large as the major tenant (up to forty -eight (48) inches), as approved by the director of community development. A maximum of five (5) minor tenants may be listed on the center pylon sign. 7. Landscaping. All pylon signs must be surrounded by a minimum of a four (4) foot wide landscaped planter area; four (4) feet must be measured in all directions. 8. Mounting. The pylon sign must have either a solid base or individual supports which exhibits an architectural design which is compatible to the design of the building in which the business that the sign identifies is located. EXHIBIT a "9101 VIR I D. Wall Signs (Major and Minor Tenants), 1. Size. a. Minor Tenants. For minor tenants, the wall signs may not exceed a maximum sign area of twenty (20) square feet per building tenant. b. Major Tenants. For major tenants, the wall signs may not exceed a maximum sign area of eighty (80) square feet per building tenant. c. Single Panels, Under Ten Thousand (10,000) Square Feet. Single parcels under ten thousand (10,000) square feet shall be subject to the same signage allowed for a minor tenant 2. Height, for Minor and Major Tenants. Wall signs, for all tenants, may not extend beyond the roof line. 3. Length Sign length may not be greater than seventy- five percent (75%) of the linear frontage of a building. In the case of multiple tenants, the sign may not be greater than seventy-five percent (75 %) of the linear frontage of the space occupied by the applicant 4. Number of Signs. a. One (1) wall sign per tenant may be allowed. For single out parcel tenants, two (2) wall signs per parcel may be allowed, with a maximum wall sign area of twenty (20) square feet of signage per wall sign. b. A single tenant with mace than ten thousand (10,000) square feet of retail space may be allowed three (3) wall signs, with a maximum wall sign area of ten (10) square feet of signage per wall sign. c. Corner tenants which are attached to a center may have an additional wall sign which either fronts the street or the parking lot 5. Location. a. Signs on the Front Elevations. Signs on the front elevations are allowed as provided herein. b. Side and Rear Elevations. A second sign may be allowed provided that the sign is no more than fifty percent (50%) of the sign area of the sign on the front elevation. No building shall have more than two (2) signs per building. 6. Illumination. Wall signs may be illuminated, consis- tent with illumination policies as outlined within Section 17.40.050E. External and indirect lighting is not allowed. 7. Letter Size. For minor tenants the minimum letter height may be fourteen (14) inches and the maximum letter height may not exceed eighteen (18) inches. For major tenants the maximum letter height may be forty-eight (48) inches. For industrial developments the maximum letter height may not exceed twenty-four (24) inches. 8. Mounting. All wall signs shall be mounted parallel to the wall and shall not project more than eight (8) inches from the wall, and shall not project into the public right -of- way or over the property line. 363 17.40.040 9. Design. Wall signs shall exhibit an architectural design which is compatible to the design of the building in which the business that the sign identifies is located. E. Window Signs. 1. Permit Not Required. Window signs are allowed without obtaining a sign permit. 2. Size and Location. Window signs may not exceed twenty-five percent (25 %) of the total window area, per window, on any single frontage of the building fronting a street to be displayed in conjunction with sales or special events for an indefinite period of time. 3. Illumination. Window signs shall not be illuminated except for signs made of neon. 4. In -Lieu of Wall Signs. If window signs are used in -lieu of wall signs, no temporary window signs are allowed for those windows having permanent window signs. F. Under -Canopy Signs. 1. Size and Height The sign area for an under canopy sign may not exceed twenty (20) square feet Under canopy sign may be allowed in a hanging fashion if it maintains a clearance of not less than eight (8) feet from the bottom of the sign to the walkway. 2. Illumination. Under canopy signs shall not be illuminated. 3. Letter Size. The maximum letter size may not exceed fourteen (14) inches in height 4. Mounting. Under -canopy signs may be mounted using a flexible device such as a chain or cable. - 5. Design. Under-canopy signs shall exhibit an architec- tural design which is compatible to the design of the building in which the business that the sign identifies is located. 6. Other. Under�anopy signs are not allowed to project beyond the canopy. G. Clocks and Thermometers. Time and temperature devices may not exceed a maximum area of twenty-fotL' (24) square feet and shall not display commercial adveruse went on the clock or thermometer. No permit is required for clocks and thermometers which do not function as an advertising copy. H. Directory Signs. 1. Size and Height Directory signs are required in multitenant residential, or industrial complexes. Directory signs may be required in commercial office buildings as required by the director of community development All directory signs may not exceed a maximum of five (5) feet in height and three (3) feet in width. 2. Letter Size. The maximum letter size for all directory signs may not exceed six (6) inches in height. 3. Mounting. All directory signs shall be mounted upon an architecturally attractive support or base, which is 000127 17.40.040 architecturally compatible to the building which the sign represents. 4. Design. Directory signs shall exhibit an architectural design which is compatible to the design of the building in which the business that the sign identifies is located. 5. Illumination. Directory signs may be illuminated, consistent with illumination policies as outlined within Section 17.40.050E. External and indirect lighting is not allowed. 6. Other. Directory signs are not allowed to project into the right -of -way. I. Riders. Riders on all signs (as defined in Section 17.40.020) are not allowed. J. Trademark Signs. Trademark signs for Nationally and Nonnationally recognized businesses are allowed as follows: 1. Trademarks. a. Design. The returns, trim cap, size and type of sign shall exhibit an architectural design which is compatible to the design of the building in which the business that the sign identifies is located. b. Size, Height and Colors. i. The trademark may not exceed the allowable size of the type of sign. ii. Signs shall be consistent with the requirements of this chapter and the zone in which the sign is located, including height, size and location, except for color require- ments outlined within Section 17.40.050A. 2. Logos. a. Design. The returns, trim cap and size of the sign shall exhibit an architectural design which is compatible to the design of the building in which the business that the sign identifies is located. b. Size, Height and Color. The logo may not exceed the allowable size of the type of sign. Signs shall be consis- tent with the requirement of this chapter and the zone in which the sign is located except for the color requirements, outlined within Section 17.40.050A. K Temporary Signs. Temporary signs are allowed by permit as follows: 1. Temporary Banners —New Businesses. a. Size. The allowed banner area may not exceed twenty (20) square feet or twenty-five percent (25%) of the total window area, whichever is greater. b. Duration. Temporary banners may be erected for a maximum of sixty (60) days during the opening of the new business. On the sixty-first day, the temporary banner shall be removed. c. Location. Temporary banners for new businesses are allowed, in commercial and industrial zones only, to announce the opening of a new business. Banners must only be attached to structures and shall not be attached 010 to trees or between posts. Banners must be securely fash- ioned to the building. d. Permit. In no case shall a sign permit for a tempo- rary banner be issued prior to city review and approval of a sign permit request for permanent signage on the subject site. 2. Banners — Existing Businesses. a. Size. The allowed banner area may not exceed twenty (20) square feet or twenty -five percent (25 %) of the window area, whichever is greater. b. Duration. Banners for existing businesses are allowed for three (3) week intervals, four (4) times per year. The three (3) week intervals must be interrupted by at least one four (4) week interval without a banner. c. Location. Temporary banners will be allowed for existing businesses in commercial and industrial zones only. Banners must only be attached to structures and shall not be placed on trees or between posts. Banners must be securely fastened to a building. d. Permit. Banners for existing buildings are allowed by permit, consistent with the duration standards established for banners, see subsection (Kx2xb) of this section. 3. Removal of Temporary Banner Signs. Failure to remove the temporary sign within two (2) days after the permit has expired will be cause for enforcement action consistent with this chapter. (Ord. 199 § 1(8110- 2),1994) 17.40.050 ,General sign requirements. A. Colors. 1. For cen ters/complexes with and without an approved sign program, all permanent signs may contain no more than four (4) different sign colors within a center /complex. When reviewing a sign permit, consideration will be given to the color of adjacent signs. 2. The sign structure and any related supports shall be the same color and materials. throughout a cen- ter /complex. 3. Pictorial ttademarks/logo and trademark signs shall be excluded from the color limitations as outlined above. B. Placement of Signs. No sign shall be erected within a sight triangle, or within the public right -of -way. Except as permitted by Section 17.40.150. C. Master Sign Programs. As part of an entitlement permit, a . master sign program may be required to be submitted by the applicant to the department of community development for review and approval. Should a master sign program be determined to be required, the approved master sign program shall constitute the sign requirements for the project. The sign requirements of a master sign program for a complex/center will supersede the sign requirements as outlined within this chapter. IWOU S D. Signs Within the Public Right -of -way. No signs, regulated by this chapter, are allowed within the public right -of - -way. E. Illuminated Signs. 1. Location. Illuminated signs are not allowed in open space, agricultural and residential zones. Illuminated signs are allowed in other zones, subject to compliance with other sign requirements as set forth in this chapter and approval of a sign permit. 2. Illumination. a. Illuminated signs in nonresidential zones shall not exceed the brightness of a diffused light panel having slim - line cool white fluorescent four hundred thirty (430) milli- ampere lights spaced at least twelve (12) inches on center. Sign illumination shall not result in glare being directed toward surrounding properties. The source of illumination shall not be visible from a walkway or street. b. Unless otherwise authorized by the director of community development, internally illuminated signs which use the technique known as "push through" as well as individually illuminated channel lettering or halo lighting is required. The director may allow a modification of this requirement in the interest of aesthetics or compatibility. Illumination of industrial monument signs shall not occur by the use of internally illuminated signs; externally rumi- nated monument signs are preferred, see Section 17.40.040B. F. Trimming of Trees. No existing tree shall be trimmed, pruned or removed from a city right -of -way to increase the visibility of any sign, unless such work is first approved by the director of community services. G. Tracking for Wall Signs. All individual letter or channel letter wall signs shall be installed using a track system. (Ord. 199 § 1 (8110 -3), 1994) 17.40.060 Sign permit administration. A. Permit Requirements. 1. Application. a. Except as expressly allowed by this chapter, no person shall authorize, erect, construct, remove (except as outlined within Section 17.40.080), alter, change, place, suspend or attach any sign within the city without first obtaining an approved sign permit from the department of community development. b. The application for such sign permit should be made on the form provided by the department of community development. A fee, as established by city council resolution is required to accompany each application for a sign permit. 2. Consistency Review. a. An application for a sign permit will be reviewed by the director of community development or a designee for consistency with the requirements of this chapter and 365 17.40.050 the criteria of this section. The director may approve, or conditionally approve any sign which meets the standards of this chapter. The director of community development may not approve any sign that does not meet the standards of this chapter. b. No sign permit of any kind will be issued for an existing or proposed sign unless such sign is consistent with the requirements of this chapter in every respect or is consistent with any master sign program in effect for the subject property. Any decision made by the director of community development may be appealed in accordance with the provisions of this chapter. 3. Sign Permit Tags. Every sign requiring a sign permit is required to have the permit number placed on the ap- proved sign. At the time of permit issuance, the city will issue a permit tag which is required to be permanently affixed to the lower right corner of the sign. The tag should state the permit number assigned by the city for the sign. B. Computation of Sign Area and Sign Height. 1. Individual Signs. The sign area will be measured by drawing a rectangle around the perimeter of the lettering and/or the pictorial symbol and calculating the area of the rectangle. 2. Multifaced Signs. The sign area for a sign with more than one (1) face shall be computed by counting only one (1) face of the sign, provided the sign meets the double - sided sign requirements. If this is not met, the face of the square footage of each side of a sign will be calculated when determining the total sign square footage for a build- ing. 3. Sign Height. The height of a sign will be computed as the distance from the base of the sign at normal grade to the top of the highest attached component of the sign. Normal grade will be construed to be the lower of (a) existing grade prior to constriction; or (b) the newly estab- lished grade after construction, excluding any filling, berming, mounding or excavating solely for the purpose of locating the sign. . 4. Double -Sided Signs. Any sign erected on the back of another sign must have the same exterior dimensions as the existing sign. If this is met, the sign area will be calculated based upon the square footage of one (1) side of the sign. (Ord. 199 § 1 (8110 -4), 1994) 17.40.070 Sign construction and maintenance standards. All signs should be designed, concmicted and maintained (see definition in Section 17.40.020) in accordance with the following standards: A. Construction. 1. All signs are required to comply with applicable provisions of the Uniform Building Code, the Underwriters 00012_!) 1 �ae�drbr M a� :s: A I wmm�1 ►- Mmm � IBM.,