HomeMy WebLinkAboutAGENDA REPORT 2007 1003 CC REG ITEM 10EMeetirr,
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MOORPARK CITY COUNCIL
AGENDA REPORT
TO: Honorable City Council
FROM: Yugal K. Lall, City Engineer /Public Works Directo
Prepared by: Shaun Kroes, Management Analys�
DATE: September 26, 2007 (CC Meeting of 10 -3 -2007)
SUBJECT: Consider Sponsorship of the Metrolink Holiday Toy Express
SUMMARY
The City Council is being asked to approve a $1,000 sponsorship for Metrolink's 2007
Holiday Toy Express.
BACKGROUND
For eleven years, Metrolink's Holiday Toy Express has been performing at their stations in
Southern California. The event includes a decorated train with over 50,000 lights and a live
musical show featuring Santa and all his friends. In addition to the free entertainment,
Metrolink encourages the audience to donate new toys for the California Firefighter's
"Spark of Love" Toy Drive, which are distributed to underprivileged children throughout the
local area. The Holiday Toy Express runs through Moorpark each year. In the past, the City
has supported the event through advertising and providing Volunteer Patrol for safety.
DISCUSSION
Mayor Pro Tern Millhouse has requested that the City Council consider sponsoring the
Holiday Toy Express by becoming a "Santa's Buddy" and donate $1,000 to Metrolink. In
exchange for the donation, Metrolink will provide the City will the following:
• "Thank you" message at selected station
Circulation of flyers at selected station
Give away or display presence at selected station
• Logo on posters at community centers, 52 Metrolink train stations, transit stores and
employment centers — circulation of 10,000
S \Public Works\Everyone \Staff Reports\2007 \0cto1ber \Metrolink Toy Train 10 -3 -2007 doc () 0 0 15 •/
Honorable City Council
October 3, 2007
Page 2
If approved, Metrolink will submit an invoice to the City, requesting $1,000. The City can
use Transportation Development Act (TDA) funds and has sufficient funds for the rail
transit marketing effort donation.
STAFF RECOMMENDATION
Authorize $1,000 sponsorship for the Metrolink Holiday Toy Express.
Attachment
1 Metrolink Holiday Toy Express Flyer
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S: \Public Works \Everyone \Staff Reports\2007 \October \Metrolink Toy Train 10 -3 -2007 doc () 0 0 15 �
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2007 j1o11Ja9 Tog Express Sponsorships
READY TO CLIMB ABOARD?
As r1 spnnsor of Ow Holiday Toy Express. you re in for a treat!
First. you 11 connect your company's name and logo directly with
WlS popular, regionally respected charity event. You will also get
the services of a Metrolink Project Manager, who is committed
to making your holidays brighter by «taking your participation as
turn kcy as possible.
CS anla s j�ac�er
( $5.000)
Two nights
• ()I ,)rwmty to mj,ite.ss tl- r u,bds
.ith your nte� live at eac,i
tit,�tion
• n4< i:,ti nr .,sagir at et°,ch
�llliolt
• C of bu,:ne <s `lyers
alt m h, `t I I
• Glre �w-iy car displ n pre —rce.
it 'tuitions cn boat niit'ts
• i; ", 1, esters at cowiiiunih
r.,t)k ,, %1ot dmk tarn
ns. trtnsit stores an l
„mI)u }inen� - .;r ^iters�irruiatC' -u
,1 I .ill i
• s
O,d day Trait tar
,i u.t, a Hui — i)'.e each
,ioin � niE,lil'
4 limited number of
sponsorship packages
for this years event
are available at three��-
Jifferent sponsorship
levels: Santa's Backer
$5.000, Santa's Booster $2.500. and Santa's Buddy $1.000.
Take a look at each level's benefits package on the following
few pages. Then join us as a sponsor to fine out wi-tat fun it is
to i de- the Holiday Toy Express.
CS a.n(a s `pooster
($2.500)
One night
• 11 ml, "r a message a eacl?
�fztt[an
• C n nation of husTness ik�
et 4ected stations (up to 3)
• Gn away ot oresence
et elected station, nil, to 3)
• Lop> on is ai ro�.nn•i:nity
V,trolmk train
st,rtmns, transit Stones ,m l
eniltloyt:e =nt ente�� �ircu'at.vn
of 10,000
• 1 ride on the Holiday Train for to
four .)t,ople
CS an }a s Budd
($1,000)
One station
• ;hank
you mr ssag,
l' sel,- 'ted ;'. iticm
• Circulation of
at s,deoted star m
• Give awa, or des ,av wres,_, r:,
at sclert, J ct[ °,h, I
• eo on lm, 1,1s , community
�:giuers �? kletrol ,k train
stibnns, _ranch stows rind
empKryment centers—ii ;u',t(i:rti
of 10.000
l�'�1METROLINK
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