HomeMy WebLinkAboutAGENDA REPORT 1993 0317 CC REG ITEM 11DITEM I1. PD .
AGENDA REPORT ` OORPARK, CALIFOR" "A
CITY OF MOORPARK C; ti CouncilMee;;no
of 199
TO: The Honorable City Council AC1I0N:.4?dV6MMZdV.
FROM: Steven Rueny, City Manager —
By
DATE: March 12, 1993
SUBJECT: Consider Approval of Classification Description
of Salary Range for Economic Development/
Redevelopment Manager
It has been a longstanding objective of the City to
establish a staff position to focus on business attraction
and retention and related economic development matters.
The Council previously appropriated $30,000 of Gann Funds
to partially fund the position in 1992/93, or
alternatively, to hire someone on a part -time basis to
phase in to a full -time position when the Redevelopment
Agency funds became available.
With the approval of the final settlement agreement
resolving litigation against the agency and sharing of the
tax increment, the agency now has funding to contribute for
this position. This would be an at -will management
position; the same as all other management positions.
DISCUSSION
The classification description for the Economic
Development /Redevelopment Manager is attached. The primary
role of the position is to coordinate the City's economic
development and redevelopment activities.
As with the City, it is anticipated that most functions of
the agency will be contracted services. It is necessary to
have someone available to perform contract administration
and day -to -day general administrative tasks including
finances and staff support to the Project Area Committee
(PAC). The person hired will come on board just as the
agency truly becomes active and will benefit from the
opportunities presented including the inherent ability to
grow with the job.
Another related responsibility of the position is to
oversee management of the City's real property leases.
This will relieve the Deputy City Manager from personally
performing this task. -�
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The Honorable City Council
Agenda Report '
Page 2
After the position is filled, the agency begins operating
and the initial work on economic development matters such
as developing data bases and the strategic plan is
completed, we will evaluate the possibility of including
CDBG administration among the responsibilities. I do,
however, want to avoid the trap of giving the position too
many and too diverse responsibilities such that economic
development matters don't remain the first priority. As
the Council is well aware, because of the workloads and
demands on the City, we have a tendency to place broad and
numerous responsibilities on many of our management staff.
The initial tendency is to have this position report
directly to the City Manager to demonstrate commitment for
economic development and to put it on the same level as the
more regulatory land use planning function. As proposed,
however, the position would not be a Director level
position but mbre of a program manager and would report to
the Deputy City Manager. The Deputy City Manager will have
the day -to -day responsibility for the agency and will need
this professional level assistance as the agency becomes
operational. The placement of this position in the
organizational structure will not affect the importance of
economic development. This position will work closely with
the Council, City Manager and business community and will
be on the front line on economic development matters. A
separate report on adjusting certain responsibilities to
enable the Deputy City Manager to take on the
responsibilities inherent in the redevelopment activities
and related need for secretarial /clerical support and
office space will be presented to the City Council on
April 7.
The proposed salary range is $46,003 to $55,916 per year.
This is 15% and 10% more than the Assistant to the City
Manager and City Clerk positions, respectively, and 10%
less than the salary range for the Director of Community
Services and Public Works Director positions. It is about
5% less than the salary range for the Economic Development
Director position in Santa Paula which was recently filled.
If the position is approved by the City Council on March
17, the recruitment and selection process should allow
hiring to occur by early June, 1993.
In summary, this position will allow us to consolidate the
coordination of three related items -- economic
development, redevelopment and property management in one
The Honorable City Council
Agenda Report
Page 3
position. It will also provide
for the redevelopment agency and
economic development activities
STAFF RECOMMENDATION
the primary staff person
allow the City to focus on
on a timely basis.
Approve the classification description of the Economic
Development /Redevelopment Manager, set a salary range of
$46,003 to $55,916 per year and authorize the recruitment
and selection of a person to fill the position.
SK:db
Attachment
c: \wp51 \ccagenda \EDpo9itn.rpt
Economic Development /Redevelopment Manager
Salary: $ 3,833 - 4,660 - Monthly
Duties
Under direction of the Deputy City Manager coordinate
business attraction and retention and Redevelopment Agency
activities. Oversee leases and related matters for
City /Agency owned property. Develop, maintain and implement
City's strategic plan for economic development; duties may
include downtown commercial revitalization, housing
programs, and rehabilitation. Work with the Chamber of
Commerce and other business organizations and businesses on
promotion and economic development activities. Serve as
primary City Liaison on Economic Development matters. May
be responsible for managing the City's CDBG program
activities as part of the Urban County Entitlement Grant.
Position
An at -will management level position reporting to the Deputy
City Manager. The initial focus of the position will be to
develop and manage the City /Agency Economic Development
Program and start -up of the Redevelopment Agency. Assist
with development of public / private partnerships and
creative approaches to meeting economic development and
redevelopment objectives.
Qualifications
Minimum of 4 years of professional level experience
performing redevelopment and economic development or related
work. Preferred supervisory and public sector or government
agency experience. Equivalent to BA degree from an
accredited four year college or university with major in
business or public administration, economics or related
field. Thorough knowledge and understanding of California
Redevelopment law and concepts, economic development
strategies and techniques, project management negotiation,
leases and development, application of principles of
supervision and public relations (interface with business
community, developers and general public). Some knowledge'
of methods of evaluating small business potential, analyzing
local economic and industry trends, business and financial
instruments and loan packaging. Ability to use financial
analyses technique such as liquidity debt coverage, cash
flow and capitalization analysis. Knowledge of state and
federal funding sources.
March 1, 1993 c: \wp51 \Personnel\AD.Economic Dir.