HomeMy WebLinkAboutAGENDA REPORT 1994 0504 CC REG ITEM 11E ITEM
MOORPARK, CAUFORNIA •
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of 199
AGENDA REPORT
2 ' ITY OF MOORPARK �
AC ION:
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To: The Honorable City Council
By
From: Barbara Coy-Bulicz, Management Analyst
Date: April 26, 1994 (Council Meeting: 05/04/94� �;��
Subject: CONSIDER THE NEED FOR AN ORDINANCE REGULATING THE
PRICE OF EMERGENCY ITEMS AND SERVICES DURING A
PROCLAIMED LOCAL EMERGENCY
I
Background
Following the Northridge earthquake on January 17, 1994, the Consumer
and Environmental Protection Division of the Office of the District
Attorney received numerous complaints from local citizens regarding
unreasonable price increases for necessary items, including water,
milk, bread, gasoline, lumber and plumbing supplies . Prices were
reported to have increased substantially over those that existed
before the local emergency. Even accounting for normal price
increases that might be passed along by suppliers to local retailers,
there appeared to be no justification for the excessive price
increases that were reported. In the absence of statewide provisions
outlawing these practices, local law enforcement officials were unable
to stop the practice of price gouging.
In order to protect Ventura County citizens from excessive and
unjustified increases in prices charged for goods and services vital
to health and welfare, the Ventura County Board of Supervisors adopted
a price gouging ordinance on January 25, 1994, to take effect
immediately in the unincorporated areas of Ventura County.
Additionally, the District Attorney urged each city council within
Ventura County to pass a similar ordinance prohibiting price gouging
(as County ordinances are not generally applicable to cities) . The
cities of Thousand Oaks and Simi Valley subsequently adopted price
regulating ordinances, and the issue was presented to the City' s
Public Works, Facilities, and Solid Waste Committee for discussion and
recommendation on March 2 , 1994 .
Discussion
The City' s proposed ordinance is modeled after those adopted by the
cities of Los Angeles, Thousand Oaks, and Simi Valley, as well as the
County of Ventura. All ordinances state that it is unlawful, upon the
proclamation of a local emergency, for any person to price, sell or
offer to sell any emergency items or services for more than ten
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percent (10%) of the price in existence immediately prior to the
proclamation of the local emergency, unless the seller can prove
directly attributable cause, with the exception that the Simi Valley
ordinance provides for a 25 percent (25%) maximum allowable price
increase for emergency items and services sold during a proclaimed
disaster.
As noted, the Public Works, Facilities, and Solid Waste Committee
discussed the emergency price regulating issue at its March 2 , 1994
meeting and subsequently recommended that the City Council consider
the introduction of an ordinance comprised of the following
components :
1) The percentage of maximum allowable price increase for emergency
items and services sold during a proclaimed disaster may not
exceed by ten percent (10%) the cost in existence for the same
items and services immediately prior to the emergency, unless
the seller can prove directly attributable cause, such as
additional costs imposed by the supplier/wholesaler or an
increase in the cost of labor and/or materials used to provide
an emergency service.
2) A contractor shall not be deemed in violation of the ordinance
if the contractor' s charges for services do not exceed by more
than 100-. the prevailing wages for the applicable craft (s) as
published by the California Department of Industry Relations
next preceding the date of the local disaster proclamation.
3) Additional price increases may be allowed if the disaster or
emergency lasts an unusually long time. Section 2 . 6 . 050 (b) of
the proposed ordinance (Price Regulation: Modification;
Termination) states that the applicability of price regulation
can be reduced or eliminated by provisions established within
the proclamation of the local emergency.
4) An administrative hearing conducted by the City Manager or
designee may be enacted prior to the filing of a criminal
complaint . The burden shall be on the complainant to establish
clear and convincing evidence that the accused violated the
ordinance.
5) Price regulation imposed under the proposed ordinance would
terminate upon the termination of the local emergency, unless
terminated earlier by the City Council .
While the City' s proposed ordinance is similar to those adopted by
Ventura County and the cities of Los Angeles and Thousand Oaks in that
violators shall be guilty of a misdemeanor and punished by a fine of
not less than $1, 000, or by imprisonment in the County Jail for not
more than six months, or both, the City' s proposed ordinance does not
specifically call out the penalty, which is defined independently
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s
under Chapter 1 . 2 of the Moorpark Municipal Code (Enforcement and
Penalty) .
The burden of establishing the price of an item before and after a
disaster might be difficult . While receipts may be available for
food, water, gasoline, and other items purchased on a regular, if not
weekly, basis, it may be difficult to substantiate pre-disaster
pricing for items purchased much more infrequently, i .e . , blankets,
flashlights, tools . It may be especially difficult to establish the
validity of pricing for services, which necessarily varies from job
to job, making pre- and post-disaster price comparisons virtually
impossible . Despite probable difficulties in prosecution under an
emergency price regulating ordinance, its mere presence on the books
may serve as a deterrent, and the threat of prosecution might
discourage potential violators from increasing the price of emergency
goods and services sold during a local emergency.
Conclusion
Government Code Sections 8630 through 8634 discuss local emergency
actions, including the proclamation of a local emergency by the
governing body or an official so designated by ordinance adopted by
such governing body. During a local emergency, the governing body of
a city, or an official designated thereby, may promulgate orders and
regulations necessary to provide for the protection of life and
property. Establishing an ordinance to regulate the price of
emergency items and services which impact the health, safety, and
welfare of residents during a declared local emergency would fall
within the intent of the Government Code.
Recommendation
It is therefore recommended that the City Council consider the
introduction and enactment of an ordinance to provide for the
regulation of the price of emergency items and services during an
emergency or disaster for which a proclamation of a local emergency
has been issued. Such an ordinance would serve to protect local
residents from excessive and unjustified increases in the price of
emergency items and services sold during a proclaimed disaster.
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Reference : Proposed Ordinance
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