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HomeMy WebLinkAboutAGENDA REPORT 2018 0404 CCSA REG ITEM 09A CITY OF MOORPARK, CALIFORNIA City of Moorpark of April 4, 2018 ACTION Approved staff Item: 9.A. recommendation By M Benson MOORPARK CITY COUNCIL AGENDA REPORT TO: Honorable City Council FROM: Jeremy Laurentowski, Parks and Recreation Director PREPARED BY: Jessica Sandifer, Community Services Manager Stephanie Anderson, Recreation Services Manager DATE: March 22, 2018 (Meeting of April 4, 2018) SUBJECT: Consider Beer Garden at Moorpark Multicultural Arts Festival BACKGROUND & DISCUSSION On December 20, 2017, the City Council approved implementation of the Moorpark Multicultural Arts Festival (Multicultural Arts Festival) that will be held on May 19, 2018 on High Street The event will replace the Moorpark Arts Festival that was managed by the Parks, Recreation and Community Services Department from 2007 through 2015 For a variety of factors, including declining attendance and difficulty securing artist participation, the Arts Festival was cancelled in 2016 and 2017 Staff recommended replacing the Arts Festival with the Multicultural Arts Festival because it will appeal to a broader audience than a fine arts festival, while still allowing a focus on art, music and dance Food vendors will be enhanced to feature specific ethnic cuisines Other activities will include informational booths from local cultural organizations, craft vendors, an art show, a variety of cultural music and dance, and a children's area featuring games and crafts from around the world Staff's recommendation for the Multicultural Arts Festival involved a broader event concept, rather than a more limited fine arts festival Staff is in the process of planning and coordinating the event One component of the event that staff has been considering is the inclusion of an area dedicated to the purchase and consumption of craft beer, particularly craft beer that represents a particular culture Historically, the City's practice has been not to include alcohol service at City events, primarily due to the fact that City events are generally held in our parks and the Moorpark Municipal Code prohibits alcohol consumption at all 9 Moorpark City Council April 4, 2017 Regular Meeting Page 2 parks and open space areas within the City, with the exception of the Community Center. However, the City’s Municipal Code does not prohibit the consumption of alcohol on High Street under a Temporary Use Permit (T.U.P), and modifications or adjustments to the Municipal Code would not be necessary to allow this use. In fact there have been several non-City events where the City has approved a TUP to sell and consume alcoholic beverages on High Street in the past. In 2014, 2016 and 2017 the Morning Rotary Club has held the Moorpark Beer Festival on High Street and during a recent Country Days event the Chamber of Commerce included a beer garden as a component of the event. It is also important to note that during certain City events held at the High Street Arts Center (HSAC), such as the Moorpark Has Talent show, the Moorpark Foundation for the Arts (Foundation) sells beer and wine through their concession stand. The Foundation also typically operates their concession stand during outside uses of the HSAC. The Foundation retains the proceeds of the sales, which are then used for the benefit of HSAC programming. Staff believes that the Multicultural Arts Festival would be an ideal first event to assess whether offering alcohol service at certain City events is appropriate. Since the Multicultural Arts Festival is held on High Street, it would allow staff an opportunity to evaluate alcohol service at a City event without making any necessary modifications or adjustments to the City’s Municipal Code. The City Council has requested that staff prepare an agenda report regarding the use of alcohol at City parks at a future date. Staff believes that allowing alcohol consumption in a contained and regulated environment at the Multicultural Arts Festival would allow staff an opportunity to evaluate any concerns prior to scheduling a future agenda item. To this end, staff has contacted the Enegren Brewing Company (Enegren’s) to see if they had an interest in participating in the Multicultural Arts Festival. Enegren’s is a local craft brewery that brews German style beer, as well as several traditional, and not so traditional American beers. Staff believes that Enegren’s beer and their craft beer ideology personifies the cultural theme of the event. Staff has contacted several food trucks that serve specific ethnic and cultural foods, and the addition of a culturally appropriate beer would work well within the food planning activities of the festival. Additionally, Enegren’s is a local Moorpark business. Their popularity in Moorpark and the surrounding communities could garner significant participation simply due to their reputation. Staff has discussed the idea of a beer garden with Moorpark’s Police Captain and has been informed that there are few concerns regarding this type of use, provided the beer garden is contained and all requirements of the Alcohol Beverage Control (ABC) Act are adhered too. It should be noted that there is already a sworn officer scheduled for this event. Additionally, staff intends to provide a separate enclosed area and will require a security guard to check identification and provide general oversight. It should be noted that in order to obtain an ABC Daily License, a local non-profit organization will need to sponsor this activity and apply for the permit, as the City cannot apply for the required 1010 Moorpark City Council April 4, 2017 Regular Meeting Page 3 permit under ABC rules. Staff will reach out to the local non-profit organizations to see if there is any interest in sponsoring the beer garden should the City Council approve this activity. Staff believes that this event may attract other vendors with similar products. For instance, there may be wine or other alcohol vendors that feel that this event is an opportunity to showcase their products. In light of the fact that this event focuses specifically on different cultures, staff believes that it is important to establish some parameters: 1. Alcohol vendors shall only be allowed to serve beer or wine. 2. The alcohol served must be produced by the company serving the alcohol. 3. The alcohol served must be specific to a specific culture or region. 4. Sales are limited to one drink per person at a time, and each drink is limited to 16 ounces for beer and 6 ounces for wine. FISCAL IMPACT There is no additional fiscal impact to the General Fund for adding a beer garden to the Multicultural Arts Festival. As described in the December 20, 2017 staff report, funds are currently budgeted for an arts festival and it is expected that this event will be able to meet its’ minimum cost recovery requirement. While the addition of a beer garden may result in additional costs to the event, including permits and security, it is anticipated that vendor fees will be adequate to cover these costs. A summary of the event budget, estimated direct costs, and estimated revenue is below. In addition to direct costs, it is anticipated that approximately 300 full-time staff hours will be dedicated to planning and coordinating the event. Arts Festival Supplies 4,000.00$ Road Closure*1,200.00$ Sponsorships 2,500.00$ Police Costs 1,000.00$ Marketing 1,500.00$ Food Vendor Fees 500.00$ Part-Time Staff 724.00$ Supplies & Equipment 1,550.00$ Craft Vendor Fees 2,000.00$ Permits & Sanitation 750.00$ Part-Time Staff 724.00$ TOTAL 5,724.00$ TOTAL 5,724.00$ TOTAL 5,000.00$ *Includes police and public works staff overtime. Budget Estimated Direct Expenses Estimated Revenue Moorpark Multicultual Festival 1111 Moorpark City Council April 4, 2017 Regular Meeting Page 4 STAFF RECOMMENDATION Approve inclusion of a beer garden at the Moorpark Multicultural Arts Festival with the parameters for other wine or alcohol vendors, as noted in the staff report. 1212