HomeMy WebLinkAboutAGENDA REPORT 1996 0821 CC REG ITEM 10DCITY OF MOORPARK
CITY COUNCIL REPORT
TO: The Honorable City Council
FROM: Steven Kueny, City Manager '
DATE: August 19, 1996 (CC Meeting of August 21)
SUBJECT: 1996/97 Goals and Objectives
Background
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At its June 22 Town Hall Meeting, the City Council considered and approved a list of seven
Citywide goals that reflect the City's overall commitment to its Mission Statement. The Council
then directed staff to identify approximately ten or fewer of the highest priority objectives that
support each of the approved Citywide goals and report back.
Attached to this Council Report is the draft list of Citywide goals and objectives for 1996/97.
Each City department reviewed their original draft list of objectives and identified those objectives
they believed to be the highest in priority and those which will most assist the City in achieving
the adopted Citywide goals. Because of the number of projects currently planned for the future
and the demand to implement a number of new ones, staff opted to provide a larger of objectives
for most of the Citywide goals. With further consideration by the Council, it's anticipated that the
number of objectives can be reduced to a number closer to ten for each Citywide goal.
The objectives are listed under the appropriate Citywide goal; the order of the objectives does not
denote the order of priority. The department with responsibility for the implementation of each
objective is noted in abbreviated form in parentheses after the objective; e.g., City Manager's
Office is shown as (CM). Although there may be more than one department tasked-With -
implementation of a specific objective, only the department with primary responsibility is shown
(except for a few objectives).
The asterisks that were used on previous drafts to denote level of priority have not been included
in this draft. Lastly, the wording of a few of the objectives has been slightly amended for
clarification or combined with another objective, there are a few new objectives, and one past
objective was reinstated (the five -year fiscal report).
Recommendation
Staff recommends that the City Council approve the Goals and Objectives for FY 1996/97.
C ADOCSIWPDOCSIGOALOBJE.AGD
CITY OF MOORPARK
Mission Statement, Goals, and Objectives
FY 1996/97
CITY OF MOORPARK
Mission Statement, Goals, and Objectives
CITY MISSION STATEMENT
Striving to preserve and improve the quality of life in Moorpark.
DEPARTMENTAL GOALS AND OBJECTIVES FOR FY 1996/97
A. Expand and encourage community involvement in establishing
the general policies of the City and increase the public's
understanding of local government operations.
1. Coordinate City's annual goal setting process. (CM)
2. Develop and conduct a community -wide survey to measure
the level of satisfaction residents feel about City
services and evaluate possible placement of City
suggestion boxes at a few locations in addition-to City
Hall. (CM)
3. Develop and implement a City media policy to ensure the
timely and accurate release of information and develop
additional means of providing information to the public
including the possible use of additional pages in the
recreation brochure and prepare Quarterly City
Reports /Newsletters to be mailed to all residences and
businesses. (CM & CC)
4. In coordination with the various City departments,
develop a City. "Citizen's Academy" which will be
designed as a forum for interested residents to -learn
about "Moorpark's" municipal government. (CM) _
S. Develop a general emergency preparedness manual for
distribution to Moorpark residents. The manual will
outline how to prepare for, and what to do following a
disaster. (CM)
6. Create a Neighborhood Watch Council comprised of a
leader of each active Neighborhood Watch group. (PS)
7. Prepare a brochure explaining City Services. (CC)
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8. Tape 25 hours of Moorpark activities for replay
supporting public information and community promotion
efforts and evaluate the feasibility of taping a video
about Moorpark City government. (CS)
B. Revitalize downtown Moorpark with a focus on High Street and
the surrounding business district and residential
neighborhoods.
1. Coordinate the City's efforts to resolve concerns with
day laborers. (CM)
2. Work with VCTC and SCRRA to landscape the railroad
frontage property along Moorpark Avenue. (CM)
3. Development of Gisler Field for housing uses or sell
property. (MRA) -
4. Develop plan to relocate post office to a downtown
location. (AS)
5. Commit remaining MRA bond funds to capital improvement
projects, to be completed by June 30, 1998. (AS)
6. Prepare placement of landscaping and downtown
identification sign at southwest corner of High Street
and Spring Road. (AS)
7. As part of the Downtown Specific Plan, develop plan for
use of vacant property west of south Metrolink parking
lot. (AS)
8. Design and construct electrical system for decorative
lighting on High Street, utilizing recently constructed
underground conduit system. (PW)
9. Design the landscaping improvement on west side of
Spring Road from the railroad tracks south to Los
Angeles Avenue. (PW)
10. Administer contract for preparation of the Downtown
Specific Plan and commence implementation upon
adoption. (CD)
11. Implement Neighborhood Preservation Program. (CD)
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C. Improve traffic circulation and mitigate impacts on the
movement of traffic through the City.
1. Insure enforcement of trucks use "Right Lane Only"
California Vehicle Code Section 22348(c) and work with
Caltrans to have signs installed reminding truck
traffic that it is restricted to the right lane only.
(PW & PS)
2. Coordinate revisions of Los Angeles Avenue Area of
Contribution, Tierra Rejada /Spring Road Area of
Contribution, and Gabbert and Casey Roads Area of
Contribution. (PW)
3. Monitor and coordinate City's oversight of Ventura
County's design and environmental review of proposed
improvement /realignment of Moorpark Road south o-f
Tierra Rejada Road. (PW)
4. Initiate process to have the Route 23 and Route 118
freeway extension projects placed on the State
Transportation Improvement Program (STIP) and assist
with determining actual future alignment. (PW)
5. Work with Caltrans to complete a number of projects
including: (PW)
a) determining the prerequisites to Caltrans
relinquishment to the City of those portions of
Spring Road and Los Angeles Avenue which used to
be State Route 118;
b) Modifications to the traffic signal at Collins
Drive and Campus Park Drive prior to acceptance of
this traffic signal by the City.
c) Los Angeles Avenue East realignment and widening;
d) New L.A. Avenue and L.A. Avenue widening;
e) New Los Angeles Avenue Bridge;
6. Determine feasibility of proposing legislation to allow
cities and counties more discretion in establishing
speed limits which are enforceable by Radar. (PW)
7. Investigate the feasibility of installing weight -in-
motion or other devices to identify over weight trucks.
(PW)
8. Work with Caltrans to install a traffic signal
interconnect system to provide improved signal
coordination and traffic flow on New Los Angeles Avenue
and Los Angeles Avenue. (PW)
9. Acquire right -of -way and prepare design for adding one
additional travel lane in each direction and a raised
center median on New Los Angeles Avenue and Los Angeles
Avenue [SR 118] between the Route 23 freeway and Tierra
Rejada Road, with construction planned for 1997. (PW)
10. Provide support to efforts required to develop the
design for the extension of Spring Road north of
Charles Street, including an analysis of the
prerequisites for the realignment of State Route 23 to
this street. (PW)
11. Coordinate the design and construction of a paved bike
path to connect the Arroyo Vista Community Park -
Pedestrian, Bicycle, Equestrian, Emergency Access
bridge to the existing paved park access road (partial
funding by SB -821 grant). (PW)
12. Complete report on the Citywide Traffic Mitigation fee.
(CE & CD)
D. Strengthen the City's fiscal well -being and long -range
financial growth.
1. Develop proposed Business License Program for
consideration by the City Council. (AS)
2. Prepare 5 year financial projections. (AS)
3. Develop business retention and attraction programs and
networking program with existing businesses and attract
new businesses. (MRA)
4. Develop program with HDL to monitor and analyze
assessed valuation for the City. (MRA)
5. When feasible, assist private property owners of
industrial zoned property to get their property readied
for development to better City /Agency response to
development proposals requiring quick turn - around.
(MRA)
6. Research cost recovery based upon towing of vehicles
for unlicensed, and suspended licensed drivers. (PS)
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7. Evaluate feasibility of establishing a City Foundation.
(CC)
8. Evaluate creation of a document processing fee. (CC)
9. Revise park land dedication ordinance and Park Master
Plan including evaluation of existing Park Improvement
Fund Zones and evaluate adequacy of current parks
improvements fee for commercial and industrial
development. (CS)
10. Develop schedule to amortize and fund replacement of
park amenities, facilities and related equipment. (CS)
11. Submit the seven -year Capital Improvement Program (CIP)
for City Council's consideration. (PW)
12. Develop an ordinance to establish development related
fees. (CD & AS)
13. Evaluate City's status relative to jobs /housing balance
and determine if City has sufficient amount of property
zoned for industrial uses. (CD)
14. Implement Cost Recovery Program for Code Enforcement.
(CD & AS)
E. Reduce the potential for juvenile crime through intervention
and prevention efforts.
1. Implement a DARE Club targeting teenagers. (PS)
2. Evaluate feasibility of establishing a teen center.
(CS)
3. Develop a Youth Master Plan. (CS)
4. Develop ten (10) new enrichment classes for teen,
including classes such as vocational interest classes,
entrepreneurial skills, and mentoring, and
intergenerational activities. (CS)
5. Evaluate feasibility and interest for "late night"
activities for teens at Arroyo Vista Recreation Center.
(CS)
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F. Enhance the delivery of services and expand program
efficiencies.
1. Coordinate, with the various departments, the
development and tracking of service level
measurements. (CM)
2. Evaluate possible reorganization options for City
departments including the consolidation of public
information activities. (CM)
3. Coordinate City's efforts for proposed transfer of
Waterworks District No. 1 to the City. (CM)
4. Assist with an evaluation of library services;
participate in County JPA and review funding and
organizational service options. (CM) -
5. Work with VCTC and the other east County cities to
evaluate VISTA- East's third year of service and
develop a recommendation regarding the possible
continuation of the service and potential funding
sources. (CM)
6. Consider and evaluate the purchase of another bus using
Section 9 Federal Funds, using the current bus as a
backup. (CM)
7. As authorized by Government Code Section 53069.4,
prepare an ordinance making any violation of any
ordinance subject to an administrative fine or penalty.
(CA)
8. Analyze impacts and opportunities of state authorized
restructuring of electrical utility industries. (AS)
9. Analyze potential for franchising of telephone services
providers that provide cable television services. (AS)
10. Develop cost centers for each department where possible
to eliminate general distribution of operation and
maintenance expenses and develop real time billing rate
for Community Services Department staff. (AS)
11. Implement the new chart of accounts and train staff and
department heads to access the AS400. (AS)
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12. Present Compensation and Classification Study report to
City Council and implement findings pursuant to City
Council direction. (AS)
13. Complete 5 year computer plan including standardization
of software. (AS)
14. Install local area network with file transfer, database
sharing, program sharing and E -mail capability for 90
percent of all personal computers (PC's), including the
AS400, Optical Disk System and City Clerk's Indexing.
(Remote locations and incompatible PC's would not be
linked.) (AS)
15. Implement Centralized Purchasing, update draft manual,
control the bid list, training staff on the automated
P.O. system. (AS) -
16. Evaluate feasibility of creating a second redevelopment
project area. (MRA)
17. Develop long term proposal for new City Hall, police
station, council chambers, teen center, auditorium and
other government office. (AS)
18. Conduct a needs assessment outlining projected future
staff needs based upon population growth, crime rate,
demands for services, citizen input, workload
indicators and budget. (PS)
19. Evaluate action minutes. (CC)
20. Develop system to track time for Recreation personnel
for programs and activities, including planning,
implementation, evaluation, and supervision time for
each activity and program. (CS)
21. Research the feasibility and funding for: 1)
remodeling the Citrus Room for additional senior
activities; 2) expanding parking lot to the south of
the Senior Center; and 3) installing drop ceiling. (CS)
22. Contract Landscape Architect to prepare conceptual
design for Phase II of Arroyo Vista Community Park,
including 4 to 8 tennis courts. (CS)
23. Develop an analysis of alternative methods to provide
Public Works Inspections services, including the
addition of an in -house position. (PW)
24. Retain an Engineering firm to prepare a feasibility
study pertaining to the use of groundwater extracted
from the wells at Arroyo Vista Community Park for
irrigation of parks, medians and parkways throughout
the City. (PW)
25. Use the software developed for the Pavement Management
System to develop data bases for inventories for street
signs, pavement markings, rights -of -way improvements
and various Public Works functions to track and
schedule maintenance. (PW)
26. Evaluate feasibility of using Crossing Guards to
perform parking enforcement duties and evaluate the
feasibility of creating a Crossing Guard Supervisor
position to also possibly be assigned other
responsibilities. (PW & AS)
27. Develop means for more accurate and timely accounting
of charges to development projects. (CD)
28. Improve the standard development project conditions of
approval used for each type of entitlement. (CD)
29. Update the Subdivision Ordinance and present it to the
City Council for adoption by January 31, 1997. (CD)
30. Complete a policy and procedures manual for code
enforcement activities. (CD)
31. Develop Citing Procedures for City Council action. (CD)
G. Reinforce and enhance Moorpark's attractive community
character and safeguard its desirable resources.
1. Work with Ventura County Fire Prevention District to
consider siting a fire station in the Campus Park area
of the City. (CM)
2. Draft the City's SRRE Update Plan and submit the City's
1995 waste diversion rate to the California Integrated
Waste Management Board. (Report due 8/1996. Continue
this item to 96/97.) (CM)
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3. Plan and conduct an emergency response exercise
involving the City Council and a simulated emergency
response drill. (CM)
4. Complete disaster contingency plan for computer
systems. (AS)
5. Develop additional housing programs including
consideration of 203b, and mortgage credit
certificates. (MRA & CD)
6. Complete removal of billboard from Agency managed
property. (AS)
7. Evaluate establishment of a Citizens on Patrol Program.
(PS)
8. Develop program guidelines for City Council
consideration for use of Art in Public Places and Tree
and Landscape fees. (CS & CD)
9. Apply for "Tree City U.S.A." designation. (Upon
adoption of amended Tree Ordinance.) (CS)
10. Coordinate design and construction of Entry Statements
at major City entrances. (PW)
11. Monitor efforts by Caltrans and others for the
construction of the new Caltrans Maintenance Yard on
Fitch Avenue. (PW)
12. Work with Caltrans to complete Caltrans' construction
of landscaping on the freeway connector project.
13. Implement the NPDES program. (PW)
14. Proceed with the installation of landscaping in the
Tierra Rejada Road median east of Spring Road. (PW)
15. Consider options for the installation of landscaping
and /or the modification of existing block walls on the
west side of Tierra Rejada Road south of Los Angeles
Avenue. (PW)
16. Coordinate the design and construction of a number of
parkway landscaping projects funded by AD84 -2. (PW)
17. Finish preparation of Floodplain Ordinance per F.E.M.A.
requirements. (CE)
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18. Monitor proposed Ventura County development projects,
including work on proposed Happy Camp Regional Park
golf course development plans, Transit Mixed Concrete,
Eco Park. (CD)
19. Coordinate review of circulation and land use issues in
northern area of City and City 's Area of Interest.
(CD)
20. Consistent with City Council direction, prepare a
proposed Growth Management Ordinance. (CD)
21. Coordinate City's review of proposed Geological and
Geotechnical Standards Guidelines to be prepared by
City's consultant. (CD)
22. Administer contract to complete Noise Element revisions
required by update to Land Use and Circulation Elements
and adopt by December 1996. (CD)
23. As part of Specific Plan No. 8, amend and update the
General Plan Safety Element to include the Specific
Plan No. 8 area. (CD)
24. Administer contract to complete the updated OSCAR
Element of the General Plan and adopt by April 30,
1997. (CD)
25. Continue to process Specific Plans as they are filed
including Specific Plan Nos. 1, 2, 8 & 9. (CD)
26. Develop analysis to consider establishment of a Sphere
of Influence for the City. (CD)
27. City Council Community Development Committee and staff
to discuss land use alternatives with property owners
south of Los Angeles Avenue and report to City Council.
(CD)
28. Process General Plan amendment and Zoning Code
amendment to create a Natural Open Space land use
designation and zone district as initiated by City
Council in 1995. (CD)
29. Coordinate City 's review of proposed changes to
County's Guidelines for Orderly Development. (CD)
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