HomeMy WebLinkAboutAGENDA REPORT 1998 0121 CC REG ITEM 10CTo:
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AGENDA REPORT
City of Moorpark
The Honorable City Council
Ken Gilbert, Director of Public Works
January 9, 1998 (Council Meeting 1- 21 -98)
/89.9(a7)
ITEM 10 • C. •
CI; Y OF MOORPARK, CALIFORNU
City Council Meeting
of 7a. 21 199,E
AC .'ION:_
Consider Directional Signs for High Street Business District
BACKGROUND
1. On November 11, 1996, the Moorpark Redevelopment Agency (MRA) approved funds
for the design and placement of directional signs at strategic locations throughout the
City, to direct traffic to the old commercial center of the City -- High Street.
2. On January 28, 1997, the Economic Development Committee discussed the need to
move forward with the design and placement of these signs.
3. On March 11, 1997, the MRA discussed this matter and concurred with the
Committee's recommendation. Staff was directed to proceed with the placement of
temporary signs (white on brown as depicted in Exhibit 1) until the final design of a
"theme" sign could be developed as a part of the development of the Downtown Plan.
4. Staff developed a plan for the placement of these signs at key locations throughout the
City, as shown on the map attached as Exhibit 2. The locations shown on this map
were determined to be the best locations to post signs to alert the driving public of the
existence and location of "Old Town Moorpark." As you can see from this map all of
these locations are located on a street under the jurisdiction of Caltrans. It was
necessary, therefore, to seek and obtain a Caltrans Encroachment Permit before
installing these signs.
5. On July 11, 1997, the City received a letter rejecting the City's Encroachment Permit
Application. The reasons for the rejection are summarized as follows:
a. Brown on White signs are to indicate directions to Parks only;
b. The word "Historic" should not appear on a sign unless or until the point of interest
has first been registered with the Office of Historic Preservation, Department of
Parks and Recreation for the State of California.
6. Staff then developed a draft design for a sign which staff believes Caltrans will approve.
This new design calls for a sign similar to those placed on Highway 118 in Saticoy (see
Exhibit 3). This design calls for a standard "White on Green" sign with the words "Old
Town Saticoy. " A diagram of this draft design is attached as Exhibit 4.
hi-sign
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Wicks Rd. / Valley Rd.
January 21, 1998
Page 2
7. This matter was then scheduled for review and consideration by the Economic
Development Committee.
DISCUSSION
A. Committee Review
The Economic Development Committee considered this matter at their meeting of
December 15, 1997. The Committee recommended that the MRA approve the
placement of the signs and that staff be directed to proceed with obtaining Caltrans
approval.
B. Sign Design
The sign proposed will be a 36" x 24" White on Green directional sign similar to that
shown in Exhibit 3.
C. Sign C
The wording on the sign has been suggested to read as follows:
High Street
Old Town
—m— Moorpark
There has also been discussion of deleting the term "Old Town." The staff
recommendations request approval of the final wording for the signs to read as stated
above.
D. Sign Location
The signs are proosed to be installed at the locations indicated in Exhibit 2.
hi_sign
600O 7
Wicks Rd. / Valley Rd.
January 21, 1998
Page 3
E. Fiscal Imp act
The following is an estimate of costs to implement this project:
Actual Staff
Element Cost Time Total
Signs [6 @ $70 ea.] 420 420
Permit Application 320 320
[4 hrs @ $80]
Caltrans Permit 0
Installation (Est.) 900 900
[18 hrs @ $50]
Total 1,640
The procurement of the signs will be funded by the MRA. Staff time for installation
and for administration will be absorbed by the Gas Tax fund.
F. Implementation
If approved, staff will proceed with the preparation of the Caltrans Encroachment
Permit Application. Upon receipt of an approved Caltrans Encroachment Permit, staff
will then proceed with the procurement of the signs. Upon delivery of the signs, the
Public Works crew will proceed with installation.
RECOMMENDATION
Staff recommends that the City Council take the following actions:
1. Approve the sign copy as set forth in this report.
2. Direct staff to proceed with seeking Caltrans approval.
3. Direct staff to order and install the subject signs upon receipt of Caltrans approval.
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